If you’re looking for more qualified traffic to your site, here are some very simple ways to help ramp it up. Before you spend a lot of money with a SEO firm, take some time to understand the basics of Search Engine Optimization and try these simple steps:
Web Marketing Tip #1 Domain Name.
A. If you are a company that requires name recognition, make sure your name is in the domain, if possible.
B. If you are company that depends on what you do, choose a descriptor domain (e.g., www.24hourprinting.com.)
Web Marketing Tip #2 Sign up for a Google Analytics account at http://www.google.com/analytics.
Depending on how your site is constructed, you may want a web marketing company to help you with this step. Using analytics will help you see what search terms people used to find you, what region of the country they came from, and where (what page) they landed on your site.
Web Marketing Tip #3 Page Titles.
Title your home page (located in the title bar of the browser window).
A short description of what you do is even more paramount than your company name. Because your name is located throughout the site, what you do is even more important.
Never call it “HOME” or solely the name of the company without a reference to what you do. This way, potential visitors can search you by name or the product or service you provide.
Interior page title names.
Much in the same way that the home page is named, it is important to create page titles that are based on possible search terms relevant to page information.
Web Marketing Tip #4 Footer at the bottom of each page.
Make sure that you have a footer on the bottom of every page that contains your physical address, all types of contact information, and all cities where you service clients. This will help people find you by location and/or service if they don’t know your company name.
Web Marketing Tip #5 Reference your clients within the web page text.
Use your clients’ names to drive traffic to your site. Write a case study about what service or product you provided for them.
Web Marketing Tip #6 Add a WordPress blog to your site.
This can be added as a page within your website from WordPress.org. Update it on a weekly basis using articles that promote your products, services, or the audiences you serve. Blogs are traffic-driving champions compared to a standard website.
There is a free version at WordPress.com that is hosted outside of your site, but you may have issues driving people back to your site once they land on your blog.
This step can be done with some basic knowledge of Web development, or you can hire a web company help at very little cost. Before spending a lot of money, first try these six steps and see how your traffic stats change.
– Richard
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October 30th, 2009 at 6:39 am
Those are wonder search engine optimisation tips that can truly put an impact on your optimization campaigns.
October 31st, 2009 at 4:42 am
You can build a whole website using WordPress instead of just using it as a blog. There are a host of plugins, many updated regularly, which allow you to add a variety of features to a site with ease.
All-In-One SEO Pack mkes it easy to improve the SEO aspects of a wordpress website including, home and other page titles, keywords, description, menu labels etc.
November 1st, 2009 at 5:52 pm
Hi, great article. I’m just coming to grips with understanding the importance of SEO and how to maximise it on my websites and blogs. Thanks for the tip tips, the one I do struggle most with is Google Analytics though. Aly
January 29th, 2012 at 9:28 pm
I value simply, easy to use tips like these! Many of the SEO posts I’ve read have a lot of text in them, but don’t really say much. This post clarifies things wonderfully! Thanks!