When all is said and done, online marketing is really about matchmaking.
On the one side of the relationship is YOU. Very simply, you run a small business and you are trying to find qualified prospects who are interested in your services. On the other side of the matchmaking equation areyour potential clients. And, while most small business owners don’t think about this, it is important to emphasize that there are hundreds—if not thousands of people—looking RIGHT NOW for you to help them solve their problems!
So how to connect? Who does the matchmaking?
A large part of the ‘connection’ happens through the humble keyword. An optimal keyword is a word or phrase which describes precisely the service or benefit you provide.
So, if you are a graphic designer in Toronto, your prospect will be typing in something like ‘graphic designer Toronto’ or ‘graphic designers in Toronto’. And you want to be absolutely sure that when they type in that term that YOUR name pops us first (and not the name of your biggest competitor!)
Keywords matter. Big time. They are paramount to online gold.
But not all keywords are created equally. Your goal is to find keywords that have the following qualities:
• the maximum possible searches
• the lowest possible competition
• high commercial viability (in other words, when people type that term in they are ready to buy rather than just ‘seeking information’
So how do you figure out which keywords you need to grow your business?
One of the best tools out there to find keywords is a piece of software called Market Samurai.
Market Samurai will not just help you find the right keywords, it will show you how competitive they are, how often they are being searched, their commercial viability as well as which sites currently rank for them. It is a comprehensive and easy-to-use tool.
Focusing on keywords is an absolute essential first step in successful online marketing.
Go to http://www.marketsamurai.com/ (this is NOT an affiliate link) and grab a free trial of Market Samurai today and get going!
Here’s to your blogging success,