Type your business name on Google search. Are you listed on the first page of those results?
It’s like being invisible. Not so great when you want everyone to find you. It’s like having the UPS truck loaded with presents for you and no address to deliver them to.
According to a study conducted by Slingshot from January to June 2011, the top ranking result on a Google search only has an 18% click rate, while the number two listing comes in at a mere 10%. With results like that, any listing beyond the second rank doesn’t have a prayer of being noticed.
This is exactly the issue one of my clients had. He had a web site online to market his accounting firm, but… when prospective customers searched for him on Google, he didn’t show up on the first page of the search results.
The result? No matter how great he or his product was, he wasn’t getting the sales he deserved – and his web marketing was to blame.
Fortunately the solution was simple. With just a few adjustments to his web site, he was able to climb his way to page one, and his bank account reflected the results!
Ready to fix your web marketing, to get more traffic from the search engines with your web marketing?
To get to the top page, and preferably the top slot, you have to understand how Google determines rank. Google evaluates a whole host of factors when it looks at your website, but here are the 3 most important ones.
Relevant. Your content has to include the keywords and topics your prospects are looking for. Just start by listing the keywords prospects use to find your services. Hint: usually it’s the problem you solve, not how you solve them.
Not sure which search terms they would use? Ask your current clients.
Regular. Adding to your blog or article collection once a week isn’t going to cut it. You need to update two to three times a week to get yourself noticed and move up the ranks. More relevant content means higher ratings. And, it increases a potential customer’s opportunities to get to know, like and trust you.
Riveting. Your content needs to grab your readers’ attention. How do you do that? Provide your reader value. They have to be so impressed by what they read that they want to share it, comment on it, like it, pin it and tweet about it. The more your content is talked about, the higher the Google ranking.
Follow this simple web marketing strategy and next time I ask you if you show up on the first page of Google’s search result, you won’t even have to answer me. Your smile will say it all.
Want to get more traffic to your web site? To improve your web marketing? Start here >>