Why 97% of Website Marketing Doesn’t Work…

Most web sites don’t successfully generate more than a small trickle of sales. Is yours one of them?

Let me guess. You have a web site and it may be attracting visitors, but it’s only generating a couple of sales each week, if any. Is the volume of traffic the problem?

It’s true that you need visitors in order to convert them to buyers, but even getting thousands of visitors a day won’t guarantee a single sale. So you turn to your web designer for the answer to the problem. Your web designer should know what to do, right?

No!

Marcia called me from Chicago. Thanks to some top search engine positioning, her web design firm’s site gets around four thousand visitors a day. Wow! Even I’m impressed by that number. With that kind of traffic, Marcia’s firm should be generating between two and four hundred leads a day and have more business than they can handle.

When I asked Marcia what their conversion rate was – how many leads they generated from their site – she told me that it was only one lead per month. That’s only one lead out of 120,000 visitors.

Ouch! With all the interested prospects that stop by their site but never contact them, Marcia’s firm is losing millions of dollars of potential business a year, and their site was built by some great web designers.

Want results from your site? Find out how to get visitors to your site – and – how to convert them to buyers. Use this link >>

Building a website is like building a house. Given enough time and lumber, you could throw up some kind of structure that you might call a house even without any blueprints. Of course, the plumbing might not work and the kitchen might end up on the third floor.

But you wouldn’t hire a builder to put up your new home without a plan. You’re smarter than that. The first thing you’d do is find an architect to draft a plan for your house. Once you’d worked out a plan that you liked, you’d find a builder to turn your plan into reality.

Did you ask your web designer to build your site without first giving them a marketing plan and the marketing copy they needed to create a winning site? Whoops, you and 97% of web site owners did the same thing and got the same results.

Web designers build sites, but they don’t create your web marketing strategy or the master plan to start with. And without a master marketing plan to get prospect’s to contact you and to convert them to buyers, no matter how much you spend on your site, it won’t sell your products and services.

It’s not your web designer’s job to map your online selling plan, they just build sites. If you told your home contractor you wanted an all black granite kitchen, they’d build it whether it was a good idea or not.

Web designers and carpenters get paid to create what the owners want. And if you don’t know how your site should be structured to generate sales, don’t count on your web designer to tell you what to do.

If you want a web site that generates leads and converts them to buyers, you’ll need to give your web designer the compelling marketing copy and the marketing strategy and plan for your site to follow.

With a web site marketing and sales strategy in hand, your web designer can do their job and help you build a web site that sells. Without it you’ll waste your money.

Want to build a web site that sells, or fix yours so it converts visitors to buyers? Use this link to get the details >>

Charlie
Small Business Marketing That Gets Results