The Web Marketing Secret 85 of 90 Website Owners Don’t Know

What’s the one web marketing disaster that happens every day?

It happens to almost every website owner dozens, if not hundreds, of times a day.

A visitor clicks to your site. They take a look at your home page and then they leave without so much as an email or phone call to you.

If you have a top search engine position, this may happen hundreds of times a day. If you’re using pay-per-click advertising, this happens as often as you can afford to pay for it.

In the first case, you’ve probably invested a lot of hard work into achieving a top search engine ranking and in the second, a lot of money in advertising. The result? You’re losing money or barely breaking even on your web site investment.

Most business owners with well-planned sites get hundreds, or even thousands, of interested prospects visiting their sites each week and then – nothing. Your prospects don’t come back and they don’t buy from you in spite of all your efforts.

“What’s going on?” you ask yourself, as you try to make sense of all these lost opportunities to generate a lead or a sale. “What did I do wrong? Aren’t people interested in my products and services?”

It just doesn’t compute. You know that your existing customers are happy, so why don’t more people contact you and buy from your website? Find the answer here >>

For most business owners, the problem has nothing to do with you. You provide top quality products and services, don’t you!?

Yet, something happened when your prospect visited your website and left without a word. And this, more likely than not, is what that something was…

One of three things could have happened when your prospect landed on your site to make them leave without contacting you or buying from you.

1. They were looking for something different.
Your site sells jewelry and they were looking for dog treats. Unless the copy on your site has nothing to do with what you sell and the keywords you’re using for your pay-per-click ads are totally wrong – this is highly unlikely which brings me to…

2. Your prospects only had a passing interest.
When they saw your site they lost interest in looking for a solution to their problem. While anything can happen, most people are much more dogged about finding answers.

What’s the web marketing secret to that will get your prospects to come back? Find the answer here >>

Most people will search for hours online until they find what they want, which brings me to the third and most likely reason your prospects left without contacting you…

3. Your site didn’t show them what they wanted to see.
The key information they were searching for was missing entirely or wasn’t readily available. Or your site may not have given them information in the order they were expecting. Prospects are picky that way.

If you want your prospect to stay on your website, contact you and buy from you, you need to know:

– What your prospects want to read at the top of your homepage.

– How to get them to contact you before they leave your site and forget about you.

– How to lay out your web page to get your prospects to take action and buy from you.

– The common design mistakes that will send your prospects packing.

When you know this and build your site around the information your prospects want, you can easily convert up to 20% of all the visitors to your site into qualified prospects and up to 10% into clients and customers.

Let me ask you something. Who built your website?

Most business owners are way too busy to master the technology to build their sites themselves. They hire web designers and programmers. Sounds like a good idea.

Unfortunately, hardly any web designers know how to create sites that sell, either!

Let me repeat that. Web designers don’t know how to build a site that sells.

Most web designers know nothing about converting prospects into customers, which after all is what your site is supposed to do. If they had any formal training it was in design or programming, not in generating leads or sales or in how to make a profit with your site.

It’s not that some web designers aren’t creative and smart but without the right copy or a clear plan you’re asking them to do something that they don’t know how to do. It’d be like hiring a carpenter and telling him to build your dream house but not bothering to give him the plans for the foundation or layout of the house.

Want to make a profit with your web site? Discover what works >>

Leaving your site up and hoping your response rate will change and you’ll start raking in the sales is a waste of time, too. The truth is that you can be successful online if you have great products and services and if you know what works to get prospects to contact you and buy from you.

Ready to find out how make your site sell? Get the web marketing details here >>

Charlie
Web Marketing Ideas that Sell

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