This past weekend I decided to fix the gears on my wife’s bicycle and found something shocking that could help you with your small business.
The gears had been skipping for over a month and a grey Sunday prompted me to decide it was time to fix her bike so it shifted properly, especially because I was hoping to talk her into a ride in the drizzle.
I like to think that I’m smart enough to fix simple stuff around the house and being an avid cyclist I should know a thing or two about bikes.
As is often the case when I start a repair, I only had a vague inkling of what I was doing, so I logged onto YouTube to get some advice. I knew that the derailleur, the thing that moves the chain back and forth on the gears, wasn’t set up correctly. I searched on what I thought was an obscure phrase, “adjusting front derailleur” and found a helpful video marketing tutorial loaded by Santa Fe Mountain Sports.
I was a bit surprised to find a video marketing piece showing me exactly what I was looking for – but I was even more surprised to see the view count. This video marketing piece had been viewed – over 400,000 times and their video about adjusting the rear derailleur – over 150,000 times.
That’s over a half million times people interested in bikes, people from their target market had been exposed to the bike shop’s expert advice and branding as a result of two videos they loaded onto YouTube for free! Even assuming everyone watched the video twice, as I did, that’s still over 200,000 prospects.
Can you imagine if you could get the attention of over 200,000 prospects with just one marketing tactic and show them that you’re an expert in your field and keep their attention for five minutes – and that you could do it for free?
Of course not every one of the bike’s shops videos were as popular as the above two. Some only got a few thousand views. All in all I found 33 videos posted by the bike shop totaling over 1,300,000 views for an average of 40,000 views per video.
Want to grab the attention of your target market, build loyalty and sales? Would over 1,300,000 views by your prospects help?
YouTube and social media are hot for a reason. They’re one of the most cost effective ways to market your business and yourself and attract more prospects and sales.
P.S. In case you were wondering, yes I fixed my wife’s gears and despite the grey sky we made we went out for a 26 mile ride and only ended up cycling through a few rain showers.
P.P.S. Anyone can grow their business in this economy, if they want to fix their small business marketing and leverage social media.