Who Has The Keys to Your Web Site?

Most small business owners have the keys to their office even if a secretary is there and opens the door before them. It makes sense, you pay the rent, it’s your company, you should have a set of keys to the building. Right?

The same is true of your business website. You paid to have it built, you pay to run it and you own it.

Do you have the login information for your site? Your web site login information is like the keys to your office or your car.

Do you have a backup of your site on your computer in case something happens to your web site hosting company?

Recently I’ve gotten a number of calls from small business website owners who wanted help revising their under performing sites but in far too many cases they didn’t have the login information so they couldn’t access their own sites. That’s a big problem and makes it impossible to fix your site.

Ted was one of those who called. He had a real estate site that was getting lots of traffic, a couple hundred visitors each day, but wasn’t generating any leads. He’d called me and wanted to know what changes to make to convert all the visitors he was getting into leads and sales but he didn’t have the login information for his site.

His previous web designers had the login information and Ted felt awkward getting it from them. They insisted they had done a create job for him even though the site wasn’t doing what he wanted it to do, bring him qualified leads. It was like having a new car in the driveway that he didn’t have keys to and couldn’t drive anywhere.

Do you have a website that’s been built for you but not helping you move your business forward? If you do, why aren’t you doing something about it? It’s just a matter of getting the keys and discovering how to convert visitors to buyers >>

If you own a web site you are entitled to the login information and to set and change the password any time you want. That way if you’re unhappy with the results of your site and want someone else to take over, you have the keys to the site.

If you haven’t done so already:

1. Get and keep a copy of the login information for your site.
2. Track the performance of your site, the number of weekly visitors and leads generated.
3. If you’re not getting results – take the keys away from the firm that is wasting you money and losing you business.
4. Find someone who can help you improve your web marketing strategy and work with them to turn your site into a gold mine.

In case you don’t have it already get the Insider Secrets to Creating Web Sites That Sell >>

– Charlie
Web Marketing Ideas You Can Bank On