Marketing Blog - Ideas That Work

“Can I make this business profitable?” Jim from Kansas City, Kansas asked me a few weeks ago.

Jim installs glass into existing steel or fiberglass front doors, bringing much needed light into homes and increasing their resale value. He has a steady stream of customers and has increased his customer base each of the 8 years he’s been in business.

Yet he was just breaking even before the recession and is now losing money.

What’s the problem?

Any business that is built around selling just one product or service is going to struggle. In Jim’s case, his only opportunity to resell to past customers is when — or if— they move into a new home. He has to find a new customer to make almost every sale.

BIG MISTAKE!

Finding new prospects and converting them to customers is the hardest part of growing your business.

Once you have a satisfied customer you can sell to them again and again. To run a profitable business, you want to offer a number of related products or services or a service or product that people need more than one time.

Once you have a satisfied customer, you can sell to them again and again. It’s ten times easier to sell an existing customer than to start from scratch with a new one.

Discover the easiest way to attract a steady stream of profits >>

I asked my barber what his life would be like if he had to find sixteen new customers every day. He looked at me as if I were crazy. He only needs to attract new customers periodically when an existing customer moves away or goes bald.

Jim simply does not have a profitable business model. Instead of using each sale to a new customer to generate additional sales, he’s stuck on a permanent treadmill, constantly needing to find new customers and trying to close the next first sale.

Is It A Hobby?
If you only have one product or service to sell and it’s not something people need over and over, you don’t have a business, you have a hobby. There is no way to grow your business and your income. You’ll always be struggling to make a profit.

Ready to stop working so hard, and make more with less effort? >>

To be profitable, you need to attract first time customers and then sell them multiple products and services or help them buy again and again.

Here’s the sequence that generates profits:

1.    Attract prospects to your mailing list
2.    First time sale
3.    Up-sell or cross-sell a higher price point product,
4.    Sign them up for an on-going service and help them
5.    Create customers for life (well at least for a year at a time).

Of course there are many variations, but the goal is the same; leverage the first sale into additional revenue so you maximize the value of each customer.

That’s what my trainer did when he signed me for an annual season pass to the gym. That’s what my HVAC company did when they signed us up for an annual maintenance contract.

That’s what the phone company does too. They get you in the funnel with an incredible deal on a cell phone and then sign you up for a two-year contract.

WalMart uses the same strategy. They put the lowest, practically free item at the end of the aisle to get you in to the store. Most people buy a higher priced more feature-laden version, and pick up a handful of other items while they are in the store.

Without a marketing funnel, a way of up-selling or cross-selling - you’ll be permanently frustrated and perpetually broke.

Want to stop being frustrated and start making more? Start here >>

Is there anything Jim can do to turn his “hobby” into a business?

Absolutely.  Jim could expand the services and products he offers to meet more of his customers’ needs. He could offer replacement windows and window washing, for example, and have sales partnerships with people who clean carpets, refinish floors, and do home renovations.

By offering just a few of these related services he could easily double his income within a month or two and have a wildly profitable business. But he didn’t want to change his business model. Last I heard he was headed for bankruptcy instead.

If you just want to be busy, get a hobby.

If you want to make money, your business model needs to systematically help first time customers buy from you again and again so that you make more with less effort. It’s not complicated, and you can easily increase your income by 50% or more within weeks.

To your success,

Charlie

P.S. Tired of just being busy? Want to find how to find out the proven formula for attracting clients and profits?

Use this blueprint to get the profits you want >>

P.P.S. I’ve known people who worked 50 to 80 hours a week just to make ends meet, when they had an untapped goldmine in their hands. Find out how easy it is to get all the business you want and see your income grow.

Get started >>

In this economy it seems like everybody has become a skinflint!

Money is tight and a lot of people are worried. While there have always been skinflints out there, it seems like more of your previously free spending buyers have morphed into skinflints.

What can you do to get skinflints to buy and get your profits back on track in this economy?

Find out how to increase your profits in this economy >>

My Dad The Skinflint
I grew up with a dad who was always looking for ways to cut costs. He’d turn out the lights to save on electricity, often before the rest of us had left the room.

During the winter, he’d turn the heat down to 50 degrees at 9 p.m. and I learned to sleep under piles of blankets.

When gas first hit a dollar a gallon back in the late 1960s my Dad focused on getting the most miles he could out of a gallon of gas. He’d shift into fourth gear at 20 mph. Even before cars like the Prius ever existed he was getting over 30 miles per gallon.

Even when I take my Dad out for a meal, he stills asks for the cheapest beer they’ll serve. Last time I think the waiter must have gone into a storage room and dusted off a Pabst they’d had sitting around for years.

My Dad ascribed his money-saving ways to his Scottish heritage and now your customers are blaming their reluctance to buy on the economy.

What You Should Know
My Dad was a skinflint by nature. It wasn’t that we were perpetually broke or in dire straits. He saw saving money as a game and took great pride in seeing how little he could spend on electricity, heating oil, gas and even beer.

Did that mean he didn’t spend money or spend big on certain items?

Of course not. Over the years my Dad has spent large when he wanted a sailboat, antique furniture, or the latest Toyota Prius with all the bells and whistles.

What you should know is that even people who are skinflints by nature, are happy to spend money when they want something. And that’s just as true for people who are temporary skinflints due to economic worries.

Find out how to overcome your prospects reluctance to buy

Even in today’s recession-racked economy people are buying. Sales of BlackBerries, iPhones and other smart phones are up 25% in 2009. And even people on tight budgets are buying including job seekers.

They’re buying because the connectedness that smart phones provide has a high value for a growing number of people.

How To Get Skinflints To Buy
Are you getting more and more objections when you try and close the sale? Are more and more prospects telling you, price is the problem, it’s not the right time, they’ll need to think about it?

The one thing you need to know is that whenever your prospects seem to be waffling, appear to be morphing into skinflint mode, the problem 9 times out of 10 isn’t that they don’t need or want your product or service.

When prospects take on skinflint characteristics, what they’re telling you is they don’t understand the value of your product or service. And it’s rare that price is the issue either.

If my 90-year old Dad still drove, you couldn’t sell him a top rated Nissan Sentra or a Ford Focus for around $15,000. But you could sell him similar sized gas sipping Toyota Prius for $22,000. That’s $7,000 more!

The secret to getting your prospects to spend more

Your Buyers Are The Same
While I think of my Dad as unique, he’s just like your buyers in one way. He’ll spend money on things he wants and perceives have a high value to him.

If you want to generate more sales in this economy, use the same strategies that get skinflints to buy. Appeal to their wants and clarify the value in their terms. Do this and you could easily make this one of your most profitable years ever.

- Charlie

P.S. There is plenty of money to be made in this economy but it’s not going to fall into your lap. To get it you need to change the way you market your business and how you close the sale.

Find out what works to close more sales in this economy

P.P.S. Visualize more clients buying from you. Imagine more people chasing you, calling you and wanting to work with you.

Sound too good to be true?

All you need to do to make it a reality is take action and discover how to eliminate the obstacles to sales.

Discover what works to bring in more buyers and more profits

Over 20 years ago, I rented an office in downtown Old Greenwich, Connecticut, across the street from the best sandwich shop in town. The first time I went into the shop, I noticed that the menu was a copy of an original created on a typewriter.

The thing was barely legible and made worse by scratched out prices with new ones scribbled in. The menus hardly reflected the quality of owner Gary’s creative and delicious sandwiches.

The proud owner of a new computer and state of the art laser printer, I took one of his menus back to my office, reformatted it in an easy to read typeface, and printed a stack of them. The next day when I went to order my sandwich, I offered Gary the professional-looking menus as a present.

Gary was so pleased that he made my sandwiches free for two weeks and gives me a $2 discount on every sandwich I buy to this day.

Discover how you can profit from the law of reciprocity >>

My friend John used the same basic law of human behavior to get help.

Ten years ago John bought a 28’ Corsair sailboat, a larger version of the 24’ trimaran that I sail. With limited experience with large sailboats, launching this boat in the spring and hauling it out of the water in the fall was beyond what John could manage on his own.

So John asked if he could help me launch my boat and if I’d help him in return, and we’d get both boats taken care of the same day

For the last ten years, at the beginning and end of the summer, we’ve helped each other launch and haul our boats. It’s a fair amount of work, but by now we’ve got it down to a science and we enjoy each other’s company and the reciprocity.

I’m sure you use the “law” of reciprocity in your life; now put it to work in your marketing.

Find out how to make more without selling >>

Six Easy Ways To Make More Money
It’s simple; when a person does something for you that you value, you feel an obligation to that person. You’d like to repay the good deed.

How can you use this basic — and surprisingly powerful — fact of human behavior to grow your business and make more money?

You can use it to:

1. Generate leads
Give away a free report or mp3 that has value to your prospects, and they’ll return the favor by giving you their contact information. Then you can start building a relationship with them. Almost every successful Internet marketer uses this strategy, and it works for marketing offline, too.

Want more ideas on generating leads? >>

2. Sign up new clients
I know many consultants who regularly speak for local chambers of commerce or for industry association gatherings. They share their best ideas and, in return, walk away from each talk with a handful of new clients.

Other successful firms attract prospects with free seminars. For example, if you’re an investment advisor you could offer a seminar on wisely managing investments during a recession. One local financial firm used this approach and added $40 million in new assets within six months — without making a single sales call.

Sign up more clients >>

3.  Sell more products
I recently offered a free teleseminar on copywriting to my entire mailing list. It took me almost a week to put it together and cost me hundreds of dollars, but I it was well worthwhile.

The comments I got from people who participated were very positive. They loved the content and expressed their interest in large numbers by taking advantage of the one-time trial offer associated with the call.

If you want people to buy from you, start the process by giving them something of value.

Interested in selling more?

4. Build your membership program
Getting people to make a commitment to pay a monthly fee for a year or more is a huge marketing challenge. The easiest way to overcome this is to give prospects the first month or two for free. Then give them relevant and useful content, and they’ll stay in and keep paying.

It’s a simple strategy that most magazine publishers use, because it works!

5. Get more readers for your blog and your tweets
Want more people to read your blog? To get other bloggers to link to your blog, provide a link to theirs on your site. Then contact them and they’ll be much more likely to return the favor.

The same is true with Twitter. If you want more followers, sign up to follow the people you want following you. At least 70% will return the favor and start following your tweets.

6. Get a bigger tip
(I know most of you aren’t working as a waiter or waitress but I just wanted to include this one to show you the power of the law of reciprocity.)

Waitress and waiters increase their tips in two ways in addition to being there when you need them. One tactic is to include a mint or small candy with your check when they bring it at the end of the meal. Research shows that patrons leave 25 to 30% larger tips when candy is included with the check.

Another strategy used in the restaurant industry is to share a “secret”. When you’re ordering, the waitress may whisper to you that the pork dish you wanted isn’t one she would suggest, and then she gives you a couple of personal recommendations.

When the check arrives, patrons who were given the “secret” recommendation leave larger tips.

Discover the most cost-effective ways to increase profits >>

There are hundreds of ways to use the “law of reciprocity” to persuade prospects to contact you, to buy from and to spend more with you. Use them and see your profits grow.

- Charlie

P.S. If you’re tired of trying to ramp up your profits with selling, try giving away value. Give your prospects something they want and can use right away. In return you’ll get more business than you ever imagined and feel good about it all the way to the bank.

Find out how >>

It’s always nice to recognized. This week Gurudaq ranked MarketingForSuccess.com as the top Internet gainer putting us in the company of greats like Mark Joyner.

Want to know how I did it? Use this link >>

“My new software application is getting rave reviews from the people who use it, but I’m having trouble making sales. What can I do to convince more prospects to buy?
- Kelly Sanders, OH
—–

Having trouble with skeptics and getting people to take action and buy from your small business?

Forty years ago I had my first experience with mail order. I know it’s hard to imagine but the Internet didn’t exist.  Most people actually bought stuff in stores. Hard to believe but true.

I’d heard about a mail order outfit called L.L.Bean. And I was interested in ordering a sleeping bag for an upcoming hiking trip I was planning. But I wasn’t sure if, sight unseen, I’d be happy with the one I’d selected from the catalog.

What got me over the hump? What got me to go ahead and make my purchase?

L.L.Bean has always had a 100% satisfaction guarantee. With it I felt confident that if I wasn’t happy, I could exchange the sleeping bag or send it back for full credit. And I’d heard stories of people making good on the guarantee and being “100% satisfied.”

Now a guarantee won’t sell your products or services by itself, but without one you won’t sell as much as you could.

Are you a skeptic?

Many of us are. It’s smart to be one. So how do you sell to skeptics?

One simple strategy is to eliminate any perceived risk in making a purchase. When your prospects feel confident that they’ll either love it or that they can easily get their money back, you’ve eliminated the risk, making it easier for them to give your products or services a try.

Want to convert more prospects into paying customers? Get the details >>

What stops people from buying?  The fear of being ripped off…the fear of paying something for nothing…the fear of looking foolish. No question about it.  If you want to turn interested, but skeptical prospects into buyers, you need to conquer fear.

What helps put that fear to rest?  A risk-free guarantee of satisfaction.

In a tight economy like this one, people are especially concerned about money.  Many business owners respond to those fears with lower prices, but they still can’t make sales. When you decide to take full responsibility for your customer’s satisfaction, you make it that much easier for a prospect to decide to buy from you.

Want to know how to get more people to buy from you? Start here >>

So what kind of a guarantee should you offer?

The one that will be the most meaningful to your prospects, of course.

If you offer a subscription to Forex investment tips, for example, a 6-month ‘read it, use what you learn, and then decide’ guarantee would be effective.  It demonstrates that you’re so certain your system will work, that you’re willing to give the consumer 180 days to succeed with it.

A good guarantee will make sales.  A risk-free guarantee will make more sales, double…even triple what you could make without one. Here are some templates for some guarantees that I’ve used successfully:

- “Subscribe today. If you think your first issue—or any issue  —doesn’t deliver at least $XXX worth of ideas and information, you can tell us to take a hike. We will cancel your subscription and send a prompt refund for all un-mailed issues, no questions asked. We won’t be happy to know that we failed your value test, but that will be our problem, not yours.

- You can’t lose with our guilt-free, no-risk guarantee and access to the entire program and every one of the bonuses…all for only <$>! If <product name> is not everything we say it is and you are not completely satisfied with it, then we will refund every penny of your money with no questions asked. That’s more than a guarantee; that’s a promise.

- My guarantee is to ensure you are 100% happy with <product name>. If for any reason you are not entirely satisfied, I will refund your money.  No questions asked. This is an ironclad guarantee, no ifs, and no buts. If <product name> doesn’t deliver, your money will be happily refunded. In fact, you need no reason to ask for a refund whatsoever. Just tell us the dog ate it! We trust your integrity and honesty absolutely. We take the risk and you have nothing to lose, so take your 90-day trial today.

Let me ask you one last question. Do you expect the companies you buy from to stand by their products and services?

Of course you do. Use your guarantee to let your prospects know you do the same, and you’ll turn skeptics into buyers and see your sales soar.

Interested in finding more ways to convert prospects to buyers? Find out the simple formula to increase your profits >>

- Charlie

P.S. Yes, I include a guarantee with my products. Take a look here to see it >>

The response to tomorrow’s TeleSeminar has been amazing. Over 700 people have already signed up and the registrations are still pouring in.

If you’ve registered already, I’ll talk to you tomorrow.  Make sure to dial in for the call promptly using the information you received.

If you haven’t, this is your LAST CHANCE…

*** Exclusive Free TeleSeminar Registration Ends Today ***

Tomorrow at 4 p.m. EDT, Dan Lok and I are going to reveal the most powerful and persuasive copywriting tactics.  I’ll be sharing my best ideas and grilling Dan about the best ways to bring in prospects and turn them into buyers…then repeat buyers…then customers for life.

If you haven’t done so, sing up for the TeleSeminar and my FREE  bonus book ‘The 22 Hot Buttons That Get People to Buy.’

Click here for to join this exclusive conversation with Dan about creating sales opportunities and converting them into cash >>

This is a one-of-a-kind TeleSeminar and the only chance you’ll have to hear me pry all of Dan’s secrets out of him.

You still have a chance to ‘be there’ if you act in the next few minutes.  Use this link to reserve one of the last remaining spaces >>

It’s up to you.  Would you like to spend an hour listening to two very successful, sales-focused entrepreneurs discuss the best methods solve the problems of lead generation, sales conversion, and long term customer retention?

You can increase business profits without increasing your out-of-pocket expenses.

If that sounds good to you, register in the next few minutes and you’ll be one of the lucky ones to get the answers you’ve been looking for.

Register now >>

- Charlie

P.S. What topics are on my agenda for Dan?  I’ll be asking him:

* What REALLY makes people buy?  (It ISN’T just a low price)

*  How do you turn a one-time buyer into a customer for life who buys from you again and again?

*  Is there a way to make prospects feel so indebted to you that they feel guilty if they even THINK about doing business elsewhere?

*  What is the secret to positioning a product so that it triggers irresistible ‘hot buttons’ for buying?

… and much more!

Want to know the answers?  Register today before the TeleSeminar reaches capacity in the next few hours >>

P.P.S. If you have to miss the seminar, don’t miss my FREE bonus -  The 22 Hot Buttons That Get People to Buy.’  Claim it instantly >>

What’s the “one thing” you can do to generate more interest and more sales? What’s the “one thing” that every successful entrepreneur and small business owner needs to do to make more money?

Getting the attention of your prospects is the obvious answer. If people ignore your ads, your mailings or your ezines you’re never going to make as many sales as you want.  The problem is not what to do but how to do it.

Discover the top copywriting tactic proven to trigger more sales. If you haven’t done so already, make sure to register in the next few minutes.

On Thursday May 14 at 4 p.m. EDT Dan Lok, the sales conversion expert and author of ‘Turn Words Into Cash,’ and I will be sharing top copywriting tactics with you.

When you register for the TeleSeminar you’ll receive a FREE COPY of my latest ebook - ‘The 22 Hot Buttons That Get People to Buy.’

Only a few spots left. Use this link to register immediately before the doors close >>

-Charlie

P.S. Unavailable on May 14?  You can still get my 50-page ebook, ‘The 22 Hot Buttons That Get People to Buy’ - FREE. Just register today and download it in minutes - no cost, no obligation.

Discover how easy it is to sell more >>

P.P.S. What did Marc have to say about Charlie’s last TeleSeminar?

“Charlie makes every minute count.  When the hour was over, I had a dozen different strategies for connecting with prospects and turning them into my customers.  I put two of them into practice that same day and saw results immediately.”
Marc Atherton, The Marketer’s Marketer

Register in the next few minutes before all the spaces are gone and the TeleSeminar is closed. >>

If you’ve ever wanted to find out how to be more successful, to make your ads, your sales letters and your website make more money, this is your chance.

Save the date! Thursday 4pm EDT, May 14th.

On Thursday May 14th I’ll be joined by Dan Lok, the master of money-making copywriting, for a one-time only FREE TeleSeminar to answer your questions about how to consistently convert more prospects into buyers and put more money in the bank.

And I’m giving away my latest 50 page ebook, ‘The 22 Hot Buttons That Get People to Buy’ – FREE – to anyone who registers for the call.

You should know that it’s filling up fast and if you haven’t done so already and want to get in… you need to sign up in the next few minutes.

Register now >>

On the call Dan will reveal:

*How to grab the interest of prospects who are on-guard against advertising – making skepticism work for you,

*The simple trick to keeping your prospects enthralled and engaged right up to the point that they eagerly pull out their credit card or checkbook,

*A ‘system’ for writing copy that is so powerfully persuasive that no reader could possibly resist – they’ll LOOK for the call to action,

*The most powerful human desire that makes people stop procrastinating and buy – and exactly how to trigger it,

*A surefire way to multiple sales without spending more money,

* How to reposition the product you are selling so that it will trigger one, if not two, of the major hot buttons of recession-stricken prospects,

* … and much more!

Sign-up today to receive my 50 page ebook, the ‘22 Hot Buttons That Get People To Buy’ just for registering!

Use this link to save your space on the call >>

No - you won’t hear Dan promising lazy people instant riches or some such nonsense. He’ll give smart people like you honest and accurate information on ideas you can actually put to use.

This is a unique chance for you to get the truth about how to skyrocket your sales and what to do so you can get all the clients and business you can handle.

Don’t miss this one. Register for one of the remaining places for the TeleSeminar I’m hosting on Thursday May 14th at 4pm EDT with this link >>

- Charlie

P.S. If you absolutely can’t make the call due to a scheduling conflict, you can still register to be eligible to receive the free 50 page ebook, ‘The Hot Buttons That Get People To Buy.’

Just register and it’s yours >>

P.P.S. My free TeleSeminars sell out in a matter of days… To ensure your spot, reserve in the next few minutes.

REGISTER for this one-time only FREE TeleSeminar with Copywriting expert Dan Lok now >>

Sign-up today and receive my FREE 50 page ebook, “The 22 Hot Buttons That Get People To Buy” just for registering!

How to Increase Your Profits In ANY Economy

—–
“Over the last 12 months, every time we take out an ad, send out a mailing we seem to get a lower and lower response rate. The same is true with our website, it just doesn’t seem to be pulling in new clients.

I know the economy stinks, but that’s not my style to try and look for something or someone to blame. What can I do to get more sales this year?
- Arthur Petersen, KY
—–

Over the years you’ve worked hard to build your business.  What can you do now to make sure the current downturn doesn’t steal your profits and that instead you keep new sales coming in and keep growing?

Nine years ago, I wrote my first sales page which I posted on my website. I looked around at the type of sales pages my competitors were using and tried to use the same approach.

The result? Even weeks later sales were barely trickling in.

I knew it wasn’t my product and I was getting plenty of traffic to the page – so what was it I was doing wrong?

I made the same mistake that most small business owners make. Even though I’d put words on the page, they didn’t grab my prospects’ attention, they didn’t work to get them reading and they didn’t work to generate a flood of sales.

Ever take out an ad, send out a mailing put up a web sales page and find yourself in the same situation?  Even with plenty of exposure you get hardly any sales?

What’s the solution? Can you generate 5-10 times as much interest and sales? Can you make your marketing work to get people to contact you and buy from you? And most importantly, can you light a fire under them so your prospects are motivated to make a purchase TODAY?

The answer is YES!

Find out the simple steps to take to get all the prospects and sales you can handle >>

After failing so miserably at writing copy that sells when I first started out, I did a lot of research and I sought out the best advice I could find. Eventually I hired one of the top copywriters on the planet as my mentor.

Thanks to consistent application of a few simple strategies, I now enjoy some of the highest conversion rates in the industry. Translated into English that means, the ads, the sales pages and the direct mail pieces I write translate directly into a huge number of sales and amazing profits.

In business one of the keys to success is generating at least 10 to 20 dollars for each dollar you spend on marketing. When you do, when you spend a dollar on an ad and it brings in 20 or more it’s easy to be profitable.

How can you do this? How can you get your ads, mailings, websites ezines, etc. working so they bring in a flood of sales even in this economy?

Find the answer in this FREE TeleSeminar >>

Stop thinking about what you’re to sell and start thinking about what your prospects are buying!

This is the number one mistake every small business owner makes. Your messages need to focus on what your prospects are looking for, not what you’re selling…

Prospects want to know ‘What’s in it for ME?’

Answer that question by talking about the BENEFITS of your product or service, not the FEATURES.

Volvo commercials don’t advertise that the car frame is made of high-quality metal, or its design was years in the making.  They say that your family will be safe in their car.

A print ad for Viagra doesn’t show the chemical compound of the little blue pill.  It shows a man and a woman holding hands on their way to an intimate moment.

Benefits, not features are what matter. Or more precisely: the benefits of the features.

Is your copy filled with the words ‘I’ and ‘my’?  Does it have phrases like:  ‘I can get you a better mortgage rate’ or ‘My system took me a long time to develop.’

That’s all about YOU.  To sell more you need to make it all about your prospect. It’s a lot more powerful to say ‘You can lower your mortgage rate and save money with my help’ and ‘You can save time and enjoy success sooner using the system I spent years to develop.’

Interested in making your ads, your mailings and your website convert visitors into profits?

Sign up for the one-time Free TeleSeminar >>
(note space is limited)

Any time you’re communicating with prospects…in sales letters, print ads, web site copy, or even your on-hold message, focus on the three things that tell them ‘This is all about You’. Focus on:

1. The NEEDS They Have – ‘Do You Want Your Lawn to Be Lush and Green?’ or ‘Your back pain doesn’t have to hold you back’ or ‘You’ve come to the right place to get out of debt.

2. The BENEFITS You Provide – ‘You Won’t Have to Break Your Back Feeding and Seeding’ or ‘Your flexibility and comfort will improve instantly’ or ‘You can pay off all your bills in 60 days or less.

3. The FEATURES That Allow You to Provide the Benefits – ‘Our lawn product uses a ‘secret’ seed that gives you months of care-free enjoyment’ or ‘I am a licensed chiropractor, so you’re in good hands’ or ‘The creators of our system all come from the credit card industry so they know exactly what you need to do”

Notice that all the features still talk about ‘you.’

- Charlie

P.S. When your marketing copy is working it’s like you’ve switched the traffic light from red to green. Sales come pouring in. To get you started, I’m giving away a 50 page FREE ebook that includes, “The 22 Hot Buttons That Get People To Buy.”

To claim your copy register for the Free ‘Instant Cash Copy’ TeleSeminar before it fills up.

Start Here >>

You want to increase the flow of sales revenue, but you are stymied by prospects’ seemingly endless objections. Prospects say they’re not interested. They tell you your price is too high, or this isn’t the right time. You’ve heard all the objections.

What can you do to simplify selling and get rid of these once and for all?

Engineer Your Marketing
When I was seven one of my favorite ways to spend a hot summer day with my friends was playing a backyard game we called “waterworks”. We’d use a trowel to construct channels in the dirt, put the hose
at one end and watch the water flow.

If we wanted the water to go straight, we’d remove rocks and debris to clear a path. We became ophisticated engineers, guiding water around corners and across short aqueducts. We felt like masters of the universe, directing the water where we wanted it to go. (You can bet my mother loved seeing us come into the house covered with mud at the end of the day.)

Plan your marketing to the same way and lead prospects to your products and services the way my friends and I engineered our waterworks; by making clear paths and removing obstacles. Channel your prospects’ attention and interests and you’ll eliminate their objections.

Want to discover how to engineer your marketing to provide a steady stream of clients?  Use this link >>

Below are the four most common objections and ways to eliminate them.

Lack of Interest
Prospects need to understand what you do before they can become interested in what you have to offer. It is that simple. If you’re marketing yourself as a lawyer, coach, accountant or fitness center, you’re not telling people why they should be interested. To capture their interest, explain the problems you solve from their
perspective.

Lack of Leads
You want people to email you, call you or go to your web site to buy your products and services. But first you have to motivate them to contact you so you can market to them. Once you have their attention, use your conversation, your emails and your web site to ask them what they want and need.

Lack of Credibility
You want prospects to see you as the expert; the person and the firm that has the products and services they can rely on. One of the biggest challenges to attracting new clients is gaining their trust and being seen as the essential expert. Use your articles, ezine, and web site to demonstrate your expertise. Use testimonials from clients to tell prospects about the results you and your products have achieved.

Pricing Objections
Whether it is a $25 subscription or a $50,000 consulting fee, prospects object to price when they don’t understand the value of the purchase. Establish a set of questions you can use to help prospects define what they want and what you are providing. When price is put in context, it becomes much less of an obstacle.

Still not converting as many prospects to clients as you’d like?
Use questions to find out more about what they want, and what their concerns are. Then address each of these objections up front and remove them as potential sales killers.

What’s the secret to eliminating sales killers and generating a steady flow of new clients.  Find the answer with this link >>

Think of your target market as a reservoir of water waiting to be tapped. If you eliminate the barriers between them and you, you could send a steady stream of new clients and customers your way. Now, don’t just imagine it, do it.

Start eliminating your prospects’ objections and create a clear path for them to become clients and customers. Help your prospects get what they want and you’ll be selling more products and services
to more clients.

- Charlie