Charlie Cook's MArketing for Success Insider's Club


The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

What Santa Knows About Management and You Should Too

By Charlie Cook   |   December 11, 2014

Santa Claus or Father Christmas carrying a sack full of gift wraWhat’s that ringing sound you hear at this time of year? It’s the sound of sales generated by the holiday season and in part, thanks to Santa Claus. Just because he’s plump, doesn’t shave, and dresses all in red, doesn’t mean you should discount his success. Santa is a management expert and you can become one too, if you follow his methods.

What’s that you say? You stopped believing in Santa Claus and you don’t even celebrate Christmas?

It’s true, Santa isn’t real, but just for a minute, imagine if you could run your business like Santa. Your mission would be unabashed joy, your team would be motivated, and you’d only have to work one day a year (since Ms. Claus manages the elves.)

Seriously. Santa makes work seem like fun, which is kind of the idea. Wish you could do the same? Here’s how: Read More »

The 21 BIG Lies That Limit Us

By Charlie Cook   |   December 2, 2014

Businessman In A Tight Cardboard“Be honest with yourself, and you will find the motivation to do what you advise others to do.” ~Vince Poscente

We all do it, tell ourselves lies to avoid facing the truth and taking action. And while these lies may seem small, they limit what we accomplish and our potential, at work and in our personal lives.

21 common lies we tell ourselves… Read More »

5 Steps to Making a Virtual Team Work for Your Company…

By Charlie Cook   |   November 18, 2014

A hand holding a remoteIs it a good idea to hire staff and build a team of employees you never or rarely actually see?

For the last twenty years, I’ve run virtual companies and the answer is – it depends on two things:

First, your business needs to be one where showing up in person to work with clients isn’t a requirement. If you’re a carpenter, plumber, or hairdresser, remote or virtual employees aren’t going to cut it.

Second, you do need to understand that managing a virtual workforce isn’t less work, it’s more, and you need to love that part of your job or it’s going to be a disaster. If you run a business based on knowledge and information, you may want to consider a remote or virtual workforce. Read More »

A.D.H.D at Work…And What to Do About It

By Charlie Cook   |   November 13, 2014

Paperwork OverwhelmRecently, I joined a new business where despite the founder’s knowledge, strong relationships with clients, and a huge opportunity, the business was losing more and more money every day. The problem?

According to every symptom, my partner was a classic example of someone with A.D.H.D. Despite a surfeit of motivation he suffered from inattention, hyperactivity, and impulsivity. He’d do things like be in the middle of a key project and then suddenly disappear following an urge to drive into town to buy a coke. Work wasn’t getting done and the business was headed downhill as a result.  Read More »

How To Make Success A Habit At Your Business Too…

By Charlie Cook   |   November 11, 2014

Keys, isolated on white background.I was walking to work last Thursday when I had a moment of doubt. I checked my pocket and found that, yes, I had remembered to put my office keys in my pocket. I leave them on the bathroom vanity at the end of each day and load my pockets each morning. And without this simple habit I’d probably show up at work and be locked out a couple times each week.

I got to thinking about all the habits I use and I’ve been teaching my virtual team to use that help us make each day, well most, a success.  Read More »

How to Motivate Employees With Pay…

By Charlie Cook   |   November 6, 2014

Pay DayIt’s been almost 2 years since I took over the management of a small service business but I was lost. Which actually was good news…

Last week, I found myself struggling with questions about compensation -how to focus and reward our growing team. You see the failing business I took over and managed to turn around has been on a hiring spree and is up to a dozen employees. This may not seem like a lot to some, but it brought me to a crucial juncture.  Read More »

How Much is Your Business Worth….

By Charlie Cook   |   November 4, 2014

Measuring CupI’ll admit it, I’ve caught myself deluding myself in the past too. It’s a habit I’d like to think I’ve booted down the block once and for all.

I used to tell myself fibs like:
-“Sugar is low in carbs.”

-“There is nothing I can do to change people’s minds.”

– “If I eat careful 5 days a week, it’s okay to splurge on the weekend.”

– “There is no point in cleaning, things will just get dirty again.”

– “Multi-tasking is a good idea.”

– “Ketchup is a vegetable.”

Which are for the most part innocuous lies. They’re not the big ones that you tell yourself about your practice, the ones that can cost you literally a fortune.

Here’s the problem. Read More »

How I Make $10,000 Per Networking Event

By Iman Aghay   |   October 28, 2014

Doing networking effectively is one of the challenges that entrepreneurs face. In this episode of Marketing Experts Cafe I explain how I create the potential of making $10,000 per networking event that I attend. Always remember the key in networking events is to find people who are connected to people that you would like to connect with.

Listen to the show to discover a simple 2 step introduction process that helps you to identify the best connections for you in the room and how to follow up with them.

Marketing Experts Cafe is a daily show from Noon to 1pm (PST) that you listen online or can contact the show to ask your specific questions about marketing.

Read More »

When A Dream Comes True

By Iman Aghay   |   October 28, 2014

We always talk about the systems and strategies but it’s nice to point to some success stories once in a while.

Here is a success story of an entrepreneur who started a business because of his back injury and it turned into a huge success.


Read More »

High Impact Marketing On A Shoestring Budget

By Iman Aghay   |   October 27, 2014

Do you want to learn strategies on how to market your business effectively on a shoestring budget?

Listen to the first episode of Marketing Experts Cafe and find how.
Marketing Experts Cafe is a daily show, on blog talk radio at noon (PST)/3pm (EST) that you can call and ask your questions from world class marketer Iman Aghay and the member of Marketing For Success team.

Read More »