An emerging technology called Augmented Reality is an advertiser’s dream come true. It delivers additional information to a prospective buyer at the moment and in the location the buyer is looking for it. More sales will result.
Earthlandia Technology has developed an app that places this technology at the fingertips of smartphone and tablet users. Earthlandia’s challenge is to get 300,000 Apple and Android app downloads in 6 months. This installed base will create the critical mass that will trigger the network effect – a source of sustainable competitive advantage.
Earthlandia’s founder and CEO, Mr. Geoff Cohen, presented his app to a panel of marketing experts. He asked for their advice on his revenue model, target market selection and marketing plan. Click here to watch Geoff’s presentation and the advice he received from the marketing experts.
paint roller beside paint brush at paint reservoir (Photo credit: Wikipedia)
The paintbrush that cave dwellers used was a stick with hair attached to the end. This same basic design endured for 20,000 years … until Terry Douglas designed the EnviroBrush. His design can disrupt the paintbrush industry because it does for paintbrushes what the replaceable sleeve does for paint rollers – it enables a low cost refill to replace an expensive new brush. Paintbrush buyers and the environment love this.
But Terry spent several million dollars on product development and test marketing. Now he is close to committing the worst crime entrepreneurs can commit against a great product – running out of the cash needed to finance the execution of its marketing plan. How sad!
to watch Terry’s presentation and hear the advice he received from a panel of marketing experts on the Sizzling Sales Show
A business with a great product or service often has several high-quality target markets. This potential often seduces entrepreneurs into pursuing several of these markets simultaneously … followed by suicide from cashflow starvation. It is much better to focus initial marketing and sales efforts on a single beachhead market than to deploy limited resources over several markets.
A recent presenter on the Sizzling Sales Show was comfortable with his online, direct-to consumer strategy and fulfillment capabilities. He recognised that there are special demands for moving beyond a North American online competency and into the world of national bricks ‘n mortar distributors in international markets. In particular, he recognised that his infrastructure must be sufficient to support his distributors’ education needs. But still he wanted to expand into 6 international markets.
The panel of sales and marketing experts pricked his bubble. They told him to choose profitability over popularity. They guided him on a path to take his business from good to great … safely.
To see what they said, watch the trailer below. Then go to http://bit.ly/vvraiato watch the full presentation video.
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