Charlie Cook's MArketing for Success Insider's Club

Archive for April, 2005

What Do I Do If I Don’t Have Time to Rewrite My Marketing Copy?

By Charlie Cook   |   April 27, 2005

You’ve got a web site, an ad or a brochure and you know it could be doing a better job of attracting prospects and converting them to leads but you’re too busy to fix it. What do you do? You could do nothing and you’d be leaving money lying on the floor. Or you could do something about it and get someone to rewrite your marketing copy so it follows the marketing strategy mapped out in 7 Steps to Attract More Clients.

Recently for a couple of clients I’ve been reworking their marketing copy so it does what they want it to, attract attention and prompt people to contact them. If you’re serious about improving your marketing but don’t have the time to do anything about it give me a call or send me an email describing your goals and the project you have in mind. – Charlie Cook

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Which Words Will Make You Rich?

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Marketing Strategies to Put Yourself Out of Business

By Charlie Cook   |   April 20, 2005

Want to learn how to lose a billion dollars?

Just follow the marketing strategies used by GM , Ford and Daimler Chrysler. Yes some of the largest corporations in the world are missing some basic tenants of marketing and its worth taking a look at what they’re doing wrong so you don’t make the same mistakes. You don’t want the following headline written about your company.

“GM Hits Billion Dollar pot hole” – Miami Herald
“GM shares fell to a 12 year low.” – New York Times

What are some of the most glaring mistakes a handful of car companies are making?

1. Discount Pricing
GM and Ford offer free loans and rebates worth thousands of dollars to prompt people to buy their vehicles. Good idea?

When you need to resort to bribing people to buy your products or services, its a sign that something is terribly wrong. The idea is to provide value, help your prospects understand the perceived value and charge enough to make a reasonable profit. When you start discounting your product as a means to get people to buy it you’ve entered an endless downward cycle.

The next time a prospect buys, they’ll want an even bigger discount and there will always be somebody who will undercut you on price. Eventually you’ll end up like GM, losing lots, maybe not billions, but enough to threaten the life of your business.

2. Making Products People Don’t Want
According to the New York Times, “General Motors and Ford have swerved off course for a far more basic reason: not enough people like their cars.” Whoops!

The objective is to market a product or sevice people want.

3. Not Paying Attention to What People Want
If you want to make money you’d pay attention to what your prospects want? Right?

In the case of Daimler Chrysler you’d be wrong. At the Detroit Auto Show crowds loved the two-seat 8 foot long “Smart Car”. So logically Daimler Chrysler decided not to sell it in the United States despite booming sales in Europe for years. Zap, a Santa Rosa CA firm saw an opportunity especially with rising gas prices and went direct to the European Daimler dealers to buy the cars. Surprise! Ten thousand U.S. buyers put themselves on a list to order over $55 million worth of cars in just a few months.

Avoid discount pricing, provide products and services your prospects want and you can avoid losing a billion or instead make 55 million. I don’t know about you but if I lose ten thousand dollars I get upset and when I make a million in a year I’m pretty happy. – Charlie Cook

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The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

Am I On The Right Path with my Online Marketing Plan?

By Charlie Cook   |   April 15, 2005

“I would like to set up an email direct marketing campaign to generate mortgage leads. I want something that will allow the prospect to respond by giving some personal info such as name, phone number, mtg payment, etc. Where do I start? There’s a bulk email company that will blast 2.7 million email a day, but I don’t believe the prospects can respond. I would need a link to my website I think. Am I on the right path or would a $29.95 lifetime membership or is it be a waste of time?” – Dante

If you want to annoy and alienate potential clients, you can easily do so by blasting emails out to people who didn’t request them. Its the best way to kill your business and shut the door to ever building a positive relationship with your prospects. This course of action is unethical and will immediately get you labeled as a spammer. Once you’ve started blasting people they will quickly catch on and add your email address to their spam lists blocking any future contact.

Don’t do it! It is a waste of time and money, bad idea, to be avoided at all costs, etc. You catch my drift.

If you want to generate leads and grow your business, build a web site, provide content that helps your prospects solve a problem and month by month you’ll attract more and more people interested in your services. Learn how to improve your web site marketing with “Creating Web Sites That Sell“. – Charlie Cook

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5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

Why Isn’t My Web Site Marketing Working?

By Charlie Cook   |   April 13, 2005

“I’ve had a web site up for years but I’m not getting any leads or sales from it. What am I missing? Can I really expect to earn a living from business generated by my site?” – Chris, Sales Consultant

Marketing online can be frustrating especially if you don’t know know what you need to do to make it work. The first step for most people is to redo their marketing message and the content on their site so it focuses on helping instead of selling. Your prospects want help, not to be sold.

The second essential part of making your site work is structuring it to prompt prospects to contact you. One you know how to do these two things than you’ll need to drive traffic to your site. With enough visitors, you’ll begin to see a flow of inquiries and business. I’ve detailed how to write and structure your site to attract all the clients you can handle in “Creating Web Sites that Sell“.

If you do the above will you instantly be generating millions of dollars from your site? That depends. One company I helped was attracting 6,000 visitors each day to their site. With a few changes to their site they increased lead generation by a huge amount and started closing many more high dollar sales within the first week.

If you’re a small business without a steady stream of traffic to your site it can take months or even a year to build up a steady stream of prospects and buisiness from your site. Of course the sooner you put your site in order, fix your marketing copy and the site structure the sooner you’ll be generating profits from your site. – Charlie Cook

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The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

Where Should I Spend My Marketing Dollars?

By Charlie Cook   |   April 5, 2005

“Where should I invest my marketing dollars to get the best return?” – Bill Nelson, Chicago

Most people worry about how much to spend on advertising, their web site, or mailings. If you really want to get the most from the money you spend on marketing, start with yourself. Invest in yourself and become a better marketer. Once you know how to market your business, how to get your prospects’ attention, position your firm as the experts and know how to convert prospects to clients you’ll be able to generate far more sales with less effort.

Invest in obtaining the knowledge you need to put your marketing in order so it does what you want it to do which is lead people to make a purchase and become loyal clients. To help you I’ve mapped out what you need to know in a series of marketing manuals, written for people responsible for marketing and attracting more clients. Learn more about the marketing tools you can use to attract all the business you can handle. – Charlie Cook

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How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

How Do I Create A Budget For Building My Site and My Web Site Marketing?

By Charlie Cook   |   April 4, 2005

“How do I create a budget for creating, marketing and operating a web site?” – Arthur Doglione

Here’s a brief overview of what to do to get your web site marketing in gear.

1. Identify the objectives for your site, what you want people to do when they visit it. Map out the steps you want them to take based on how people make purchasing decisions.

2. Identify the problems you solve for prospects.

3. Write your marketing copy, focusing on your prospects concerns.

4. Create a list of the tasks involved in building, marketing and maintaining your site, such as:
- url purchase and annual fees
- paying someone to build “design” your site
- purchase of sit graphics
- maintenace costs (who is going to regularly update the site?)
- site hosting fees
- if you plan to sell services or products include merchant card fees, online transaction fees and shopping card fees.
- if you plan on using a service to help you manage your list building and email broadcasts, include these fees too.
- identify how you plan on attracting people to your site, and the associated advertising costs.

5. Determine which of the above you will be doing yourself and which you plan to pay someone else to do.

Learn how to structure and write your web site to attract prospects, position your products and services and sell more with the manual I wrote for you detaiing how to build or fix your web site so it helps you grow your business. Use this link to order Creating Web Sites that Sell and use your web site marketing to be more successful.- Charlie Cook

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Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

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