Marketing Blog - Ideas That Work

"I am a photographer in a highly competitive area, DFW. What can I do to be different, unique and highly sought after? And, unfortunately, I have limited budget" John W., Dallas, TX

Many, if not most, small business owners are in the same boat. They have lots of competition, are without wads of cash to spend to market their small business and want to become highly sought after with lots of clients.

How can you differentiate yourself from all the others who are competing for the same business in your field? The answer is suprisingly simple.

You don't need lots of money to attract new clients, you need a marketing plan and small business marketing tools that help you get attention, generate a steady stream of leads and new clients.

It's how you market yourself and your services that makes you different, unique and highly sought after. It's what you say, how you say it, what you tell people you do, how you get their attention and how you follow up. When you know how to get results with your marketing you can use these low cost and no cost small business marketing ideas to easily double or triple your business within months.

Start with The 5 Principles of Highly Effective Small Business Marketing to put your marketing strategy together and start getting all the clients you can handle. Use this link to get the details >>
- Charile Cook
Small Business Marketing That Gets Results

Charlie,

Thanks for all of the great information you provide. I am writting my 1st marketing plan (new product introduction) and I would like to incorporate marketing ideas from the downloads purchased from your site.

Do you offer or recommend boiler plate marketing software, If not, what software would you recommend? I am looking at Software offered by ----- Pro 9.0." - Richard A.

Richard,

Here's the description of the marketing plan software you mentioned from their site -

"Whether you are presenting a marketing plan to your department, working for a Fortune 500 company or simply looking for a marketing direction for your business,"

Now, I'm sure its a great product but is it the right product for you?

I doubt it and here's why.

Marketing strategies that work for Fortune 500 companies with marketing budgets in the tens if not hundreds of millions have no bearing on what works for small business owners. They don't work. When small businesses apply big business marketing strategies they go broke and quickly put themselves out out of business.

I'd be very skeptical of any marketing plan that says it works for both small and large businesses.

Are you a small business owner or marketer?
Want a marketing plan written to help you with your small business marketing?

You'd be best served by finding a guide to writing your marketing plan written for small business owners and marketers. Discover how to get results with your small business marketing with this link >>

Or take a look at the other marketing resources for small businesses >>

- Charlie
Helping you get results with marketing

Want to know one of the most effective ways to generate sales? Use this small business marketing strategy!

Last week I needed to get a signature notarized so I walked over from my office to my bank. Most banks will notarize customers signatures at no cost. I walked in to find only one of the three bank representatives at their desks and she wasn't a notary public. Her suggestion was to drive to another branch in the next town.

Is this a good way to market a business? Of course not.

What was my local small town bank has been bought and sold many times in the last few years and is now owned by a large corporation that is focused on increasing profits by cutting staff. They market to small businesses but they don't back it up with service.

My response was to walk across the street to Wachovia, the competing bank in town. I asked about getting my document notarized and even though I'm not a customer, they instantly agreed and pointed out they had four employees currently in the bank who were notary publics.

When I left I started to wonder where I should be doing my banking - with a bank that is cutting back on service or with one that welcomes people and provides simple services like notarizing documents for free.

Giving away a service or information for free is one of the most powerful small business marketing strategies on the planet. Each time you use this marketing strategy you attract business and build loyalty moving prospects that much closer to becoming customers.

Want more clients and people buying your products? Use this simple - give to get - small business marketing stategy to get more prospects and more business.

Discover which small business marketing strategies work to attract clients with this link >>

- Charlie Cook
Helping you with small business marketing ideas that get results