Charlie Cook's MArketing for Success Insider's Club

Archive for January, 2008

The Secret to Small Business Marketing Breakthroughs

By Charlie Cook   |   January 30, 2008

Have you ever experienced a true breakthrough – a new idea, strategy or technique that dramatically boosted your performance?

I learned to ski, or at least though I had, at Cannon Mountain in New Hampshire when I was five. I was a bit stubborn, at the time, and rarely agreed to take lessons despite my parent’s attempts to provide me with expert guidance. After all I was five, knew everything and didn’t need someone to show me what to do. Right?

My technique consisted of heading straight downhill at full speed until I fell in a cloud of snow and stopped. Then I’d get up and do it again. After watching me blast down the hill my parents dubbed me ‘Cannonball Cook’.

Several decades and many ski runs later, I’d learned to stay on my feet and come to love the sport (as those who read my newsletters regularly well know). But even though I’d been hitting the slopes for over 40 years, I knew I was working too hard and still falling too often on the challenging terrain that I enjoy skiing.

Have you found yourself working too hard and not getting the results you want?

I decided to create a breakthrough in my skiing and sought out an expert who could help. I signed up for two days of coaching in Aspen with master skier John Clendenin. It turns out that in spite of my years of experience, I wasn’t using my skis the right way. Over the years I’d developed bad habits that were holding me back.

Is your small business marketing stuck in a rut? Want to make a breakthrough this year? Use this link to get the marketing help you want >>

John and his staff showed me how to master the four fundamental movements that enable skiers to turn with ease. The results of Clendenin’s coaching were astounding. After just two days, my skills had jumped several levels. I was with two friends whose abilities ranged from intermediate to expert, and they experienced the same leap in performance. With the benefit of additional practice, I’ve become the expert skier I always wanted to be.

Ready to finally make a breakthrough in 2008 with your small business marketing? Sign up to work with a small business marketing expert to show you how >>

I’ve spent decades mastering small business marketing and teaching others how to do the same.

Over the last twenty years, I’ve helped hundreds of small business owners and entrepreneurs like you achieve breakthroughs with their businesses. Some have seen almost instant success, like Laurie in Long Island NY, who increased her profits by 50% in less than a month. Others, like Mike in Florida took months to see the first 300% increase in leads and sales and then over the next 4 years, increased his lead generation and sales by a whopping 1500%.

See for yourself what my marketing clients have to say about my business expertise at >>

Are you looking for a breakthrough in 2008? I’m opening up my mentoring program to new applicants this month. The last time I actively sought mentoring clients was a year ago.

It SOLD OUT within the first two weeks.

Based on the number of applications I’ve gotten this past week, I suspect the mentoring program will sell out even faster this year.

Usually I get many more requests than I can accommodate from people who want my personal assistance and guidance. To be fair to everyone who is interested, I’ve set up a simple application process. Here’s how it works:

1. Use the form at the bottom to apply for this unique small business marketing program>>

2. Once I receive your information, I’ll personally review it and hand-pick 20 applicants to interview.

3. If your application is selected, you’ll get a call from my associate Ros to set up an interview.

4. I’ll accept 5 applicants to work with this year. Not 30, 20 or even 10, just FIVE.

If you’d like to be considered for one-on-one business mentoring and be one of the 5, apply today at >>

If it’s a good match, I’ll personally show you powerful small business marketing strategies and techniques you can use to create a breakthrough in your business. I’ll show you which changes will create immediate improvements and which long-term strategies will grow your profits.

You’ll discover the ideas and proven strategies that will put your business on the fast track to success, whether this is your first year in business or your fortieth.

My manuals are always available to help you jumpstart your business growth, but the time I can spend consulting with clients is limited. Once the program is full, I can’t accept any more clients.

Here’s to making 2008 your best year ever,

Charlie
Small Business Marketing Ideas That Make You Money

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What’s The Fastest Way to Achieve Your Small Business Marketing Goals?

By Charlie Cook   |   January 25, 2008

Did you miss this week’s TeleSeminar on How to Reach Your 2008 small business marketing goals?

While we had over 200 people on the call from Spain, Australia, New Jersey, and all over, not everybody could join the call. In fact I’ve gotten tons of emails from people who couldn’t make it and wanted to know if they could listen to it later.

Well, ask and you shall receive. I’m making this call available to for free for the next few days. Just use this link to listen to the small business marketing TeleSeminar >>

How can you double your business this year with your small business marketing?

That’s one of the questions I answer at the end of my recent small business building TeleSeminar. The answer includes making a commitment to your achievement goals, creating a business and small business marketing plan to take action, and if you don’t have one already, finding a marketing mentor or marketing coach to help you focus your efforts and show you which marketing strategies to avoid and which work.

How much more successful could you be this year? Discover how to make a breakthrough with your small business marketing? Use this link to discover how to reach your small business marketing goals this year >>

Charlie
Powerful and Proven Small Business Marketing Ideas

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What Are Your Web Marketing Wishes?

By Charlie Cook   |   January 14, 2008

What wishes do you make before you toss a coin in a fountain or blow out the candles on your birthday cake? What things do you dream about doing, accomplishing, and achieving?

Do you wish for more time with family and friends, for instance? For more money to afford a vacation home, say, and more time to use it? For freedom to travel and the means to live the life you’ve always wanted?

I celebrated my birthday last weekend, and I still make wishes before I blow out the candles. Maybe its because I’ve got more candles on my cake now, but over the last nine years I’ve been able to make many of my wishes come true thanks to my solid web marketing strategies.

Thanks to you, my readers and clients, I’ve built a business that pays the bills and grows each year. Sales were up 250% in the last quarter of 2007 over the previous quarter.

My web-based business allows me the freedom to work anywhere there is Internet access and a phone line, including my Vermont ski home. When the skiing is good, I’m there, doing what I love, working and playing hard.

Are you doing work you truly enjoy, having time to spend with your family and pursuing your other interests? You can!

What’s keeping you from making your wishes come true? Most people are stymied by not knowing exactly which steps to take to accomplish their goals. Wouldn’t you like to have a step-by-step guide to launching your own online business or making your existing business even more successful?

Since I just had my Birthday, I’m feeling generous. I’m going to practically give away the Insider Secrets to Creating Web Sites That Sell so you can review it for 30 days on my dime. You pay only if you keep it. Use this link >>

It contains the exact proven web marketing strategies and processes I’ve used to put my own and my clients’ sites at the top of the search engine listings. You’ll also find the techniques I use to convert all the traffic I get to a steady stream of sales. You’re getting the inside ideas I use each week to build and maintain my highly successful online business that you can use too.

Interested? Ready to claim your trial copy of the Insider Secrets to Creating Web Sites That Sell? Use this link >>

You may think I’m nuts to be giving away this web marketing manual worth over a thousand dollars for just $2.95. It’s true that I’m taking a risk by sending it to you and paying out of my own pocket. The one time I offered the Insider Secrets to Creating Web Sites That Sell to my readers, 95% of the people who reviewed it, kept it, using it to finally put their business into high gear.

Do you want your web site to start making more money than you ever imagined? Use this link to get the details >>

You have a just 4 days to claim your special Birthday trial offer for the Insider Secrets to Creating Web Sites That Sell. The offer ends Friday.

With or without blowing on candles, you can make your wishes come true. Discover how to build and manage your own outrageously successful online business. Find out exactly what works to attract visitors to your site and how to convert these prospects into profits.

To your success,

Charlie
Web Marketing Ideas that Work

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Effective Web Marketing to Convert Website Visitors Into Paying Customers

By Charlie Cook   |   January 11, 2008

All too often I hear horror stories from people pouring money into Google Adwords and other Pay-per-click advertising who aren’t getting more than a trickle of results. What’s the secret to converting this investment into huge sales? With a great web marketing strategy.

Find out in this week’s website marketing article >>

Charlie
Small Business Web Marketing Ideas That Get Results

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The #1 Low-Cost Marketing Strategy

By Charlie Cook   |   January 10, 2008

Can you start or grow a business without spending a fortune on advertising? Are there any low cost marketing strategies that really work?

Whether you’re launching a business on a shoestring budget or you want to grow your business without spending more than you need to, this should be a question you’ve asked yourself at least once. The answer is yes, there is a low cost marketing strategy that really works, and I used it to make my first million online.

In the late ’90s I created a web site that reviewed and ranked the scores of emerging search engines. It took me two weeks of solid work to build the site. Then once a week I wrote a review of a new search engine and added the best of these to the growing directory of available search engines.

Each time I posted a review on my site and shared with the media, I was positioning myself as the expert on the emerging field of search engines.

The result was that within a few months, I got requests for interviews from Success Magazine, National Public Radio and a host of other publications. Traffic to my site soared. Within a year of launching my site I accepted an offer to sell it and my expertise to one of the largest information technology sites on the web for approximately 500 times my initial costs.

How can you too use your web site to position yourself for success? Get the details >>

The marketing strategy is to position yourself as the go-to expert in your field. It costs next to nothing and is the key to your success. My marketing articles are regularly picked up by hundreds of publications and distributed worldwide, generating sales at no cost and giving me more publicity than I could ever buy with advertising.

Why does expert positioning work?

If you are looking for ideas to grow your business, or cut your taxes, or for legal advice, whom are you going to turn to? Your neighbor, someone listed in the yellow pages, or to the person who regularly share ideas and knows what they are talking about?

Imagine two accountants, Sarah and Bob. Both are the best in the business and have exactly the same training, experience, knowledge and charge the same. The only difference is that each month Sarah sends you an idea about how to manage your finances or cut your taxes.

When it comes time to picking an accountant, whom are you going to hire? The one whose name you remember and whose opinions you’ve come to trust. You’re going to hire Sarah, who has positioned herself as the expert. While Bob may have the same knowledge and expertise, you aren’t certain of that and, in fact, have forgotten who he is.

Expert positioning works to help your prospects get to know you, remember you and see you as the person to go to when they have a question and a need. Do this and they’ll be much more likely to buy from you than from your competitors.

Ready to discover how to use expert positioning to grow your business? Use this link to get the details >>

Who can use expert positioning to grow their business?

Positioning yourself as the expert can help you no matter what you sell. You don’t have to have an advanced academic degree to use expert positioning to grow your business. You do need to be an expert in an area relevant to your business.

Here’s how one taxi driver used expert positioning to triple his sales.

A couple of weeks ago, my family flew down to sunny Nassau in the Bahamas for my nephew’s wedding. At the airport we climbed into a cab for the thirty-minute ride to our hotel. As soon as we were under way, the cab driver started sharing information about the island’s history, places to see, the best restaurants, when and where to view the local Junkanoo festival that was happening that night, etc.

By the time we reached the hotel, our taxi driver had positioned himself as the go-to expert on Nassau. I’m sure every other Bahamian taxi driver knew the same information, but by sharing it with us our driver had won our confidence and gained a competitive advantage over the other drivers. As we paid him for the ride, we asked him for his card so we could hire him for additional trips and for the return ride to the airport.

Want to put your business in one of the top positions in your industry?

Position yourself as an expert. Discover how with this link >>

Charlie
Small Business Marketing Strategies That Gets Results

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What Marketing Ideas Can Help You Reach Your 2008 Goals

By Charlie Cook   |   January 3, 2008

At the end of the year some people indulge in making New Year’s resolutions. They promise themselves they’re going to stop digging into the cookies or ice cream before bed, go to the gym more often, get more sleep, close more sales and a whole lot of other stuff.

Have you ever done this? One year later did you keep your resolutions or are you still stuck in the same ruts, wishing you were in better shape, still working too hard and not making as much as you’d like?

Maybe you’re the exception, but hardly anyone I know actually keeps their New Year’s resolutions and the rest don’t make them. Why is this?

Because when you talk about accomplishing something in the future, whether it’s losing weight or closing more sales, it stays in the future in your mind. There is always tomorrow and, as everyone knows, tomorrow never comes.

Want to know a better way to set goals you’ll actually reach in 2008? Use these marketing ideas to ensure your success.

Instead of writing your goals in the future, write them in the past tense, as if you’d already accomplished them. For example:

- “I built my list of qualified prospects to over 5,000.”

- “I increased sales per client by 50%.”

- “I reduced my per lead costs by $50.”

- “I automated my business so I can finally work only 4 days a week.”

See the difference? When you list your goals as accomplishments, you trick your mind into believing you’re already there. Instead of anticipating all the effort required and all the obstacles between you and your goals, visualize yourself already where you want to be. It gives you the mindset you need for success.

What’s the first step to success in 2008?

List the personal and business goals you’ll have reached by this time next year. Be specific. Instead of “I want to make more money” or “I want to work less”, write down goals like, “I increased my take home pay last year by $200,000.” Or “I outsourced all my administrative functions of my business and took 6 weeks of vacation to travel with my wife.”

Do this right now, before you read any further. Make a list of your accomplishments for this coming year. The act of writing them down and sharing them tricks your brain into making a commitment to reach them.

It’s the difference between thinking you’d like to take your spouse on a trip to Hawaii, and actually telling her you’ll be taking her there next December. Once you’ve told your spouse or children you’re taking a vacation together, you’ve made a commitment to them and yourself. The same is true of your business goals.

Now you need an action plan to meet your goals. Start by answering the following questions.

1 – What do you need to do to reach each of your goals?
A faster way of generating leads? >>

A system for growing your business? >>

To close more sales? >>

A web site that converts visitors to buyers? >>

2 – What knowledge and skills are required?
Do you need to discover how to attract more clients, close more sales or finally turn your website into a profit center? Use this link >>

3 – What kind of advice do you need?
Do you need someone to help you organize your marketing and show you how to focus your efforts? Use this link >>

4 – What administrative tasks will you need help with?
Customer support and service, fulfillment, bookkeeping, web maintenance?

If you want 2008 to be more successful than 2007, think differently and plan differently. You may need fresh marketing ideas and different skills; to find new partners or associates, a better ways to organize your business and even a mentor.

Instead of making resolutions for the New Year, implement these marketing ideas and define what you’ll have achieved twelve months from now, and by that time you’ll have reached your goals. A simple strategy, but it works by creating a mindset of success that will last all year long.

Charlie
Marketing Ideas That Work

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