For your advertising to be effective, you want people to read from start to finish. If they skip around, they won’t get all of their questions answered and their objections to buying won’t be properly dealt with. This is why it’s vital you use what are called “transitional phrases” throughout your ad or sales letter. What is a “transitional phrase”?
It’s a special phrase or word that motivates the reader to keep reading from paragraph to paragraph. If you’ve spent any time writing ads, you know firsthand that it can be hard to transition from one idea to another smoothly. This is where transitional phrases come in and save the day. Here is a short list of transitional phrases you can attach to the end of some paragraphs in your ad to keep the reader moving from start to finish.
- And that’s just the beginning
- Wait, there’s more
- And don’t forget this
- Here’s even more proof
- And here’s the catch
- Let me explain
- Plus, there is something else I’d like to send you
- What about you?
- Here is some really good news
- You’re going to like this
- Here’s exhibit A
- This might surprise you
- Here’s what they don’t want you to know
- Are you ready for the answer?
- Do you know what happened next?
- Here’s the best part
- Plus there’s more
- And that’s just for starters
- This is the mistake most people make
- Here’s the missing puzzle piece
- Here’s the shocking reality
- What’s the real lesson here?
- Let’s pause right here just for a moment
- What is the source of my information?
- Here is an example of what I mean
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