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How to Use “Regret” to Make Your Advertising More Effective

By Mike Jezek   |   September 15, 2010

When it comes to making a buying decision, many people back off because they’re afraid they’ll regret it. After all, they’ve spent money on things before that didn’t live up to their promises. Now what if you could harness the power of regretting making a bad decision and turn it around for you? Here’s how you do it.

First off, keep in mind that many people have some regrets for making a decision that caused them to miss out on various opportunities, products or life experiences. In light of this, you want to bring those regrets to the surface in your marketing advertising communication. Read More »

How to Write a Killer Close For Your Advertising

By Mike Jezek   |   August 29, 2010

When it comes to direct sales, most people are too afraid to ask for the order. Consequently when Friday comes, their paycheck is small and they go home to skinny kids. You’ve got to be bold enough to ask for the order. In fact, you might be surprised by what you can get, just by asking for it!

The same principle applies in copywriting whenever you write a marketing communication. Most people write weak closes or they don’t even put one in their marketing! And then people wonder why their ads and sales letters didn’t pull! Read More »

How to Write Persuasive Bulleted Copy

By Mike Jezek   |   August 15, 2010

People usually skim an ad or sales letter first before they decide to read it. And if your copy looks intimidating to read, then most people won’t read it; especially in 2010 America. That’s why inserting bullet points into your ad can make your copy much more compelling.

What is a bullet point? Here are 3 examples: Read More »

Build Value and Sell More

By Mike Jezek   |   July 29, 2010

When it comes to direct sales, many sales people understand the concept of showing prospects the value they get from a purchase. But this concept isn’t widely discussed in copywriting circles. But if you get this concept it can significantly bump up your sales almost right away.

Essentially what you want to do in your copy is show people that the value of what they’re getting is greater than the money you’re asking for. And you build that value by explaining how much time and effort and expense has gone into developing your product. Read More »

3 Ways To Turn Your Testimonials Into Money Magnets

By Mike Jezek   |   July 15, 2010

There is a psychological phenomenon called the “Autokinetic Effect” and it can help you reach your sales and profit goals. The idea is simple.

Create a group of people and a person’s individuality starts to diminish. Here’s how this plays out: If it’s perceived that the group as a whole feels a certain way about something, then individuals in that group go along with the consensus of the group. The perception that most people in the group feel a certain influences the thinking of the remaining holdouts. Read More »

12 Ways to Create Irresistible Offers that People Can’t Refuse

By Mike Jezek   |   June 29, 2010

How good your offer is in the market place will play a deciding factor in how well your product or service will sell. That’s why it’s vital you create value-rich offers that people will be excited to say yes to. What follows are 12 copywriting tips that help you do that.

But keep in mind, that these aren’t fail-safe solutions. Some of these or a combination of these ideas will work better than others. And it depends on your niche and market place. Read More »

12 Steps For Writing Cash Pulling Copy

By Mike Jezek   |   June 12, 2010

1. If possible, survey previous customers and find out why they bought, what appealed to them most and what objections they had.

2. If possible, talk to the top salespeople in your company and find out what they’re saying to people to convince them to buy. Incorporate those ideas into your sales copy.

3. List/understand the key selling points of your product/service. Focus on the key benefit(s) that will have the most impact on your target market.
Read More »

7 Surefire Ways to Inject More Selling Power Into Your Small Business Marketing

By Mike Jezek   |   May 29, 2010

1. Weave the word, “You” throughout your copy. And if you can get your prospect’s name into the ad or sales letter, you can see conversion rates explode overnight.

2. Avoid using too many multi-syllabic words. $50 dollar words don’t bring in the orders. Use simple, easy to understand words that are loaded with emotional dynamite.

3. Insert metaphors throughout your copy to arouse emotion. Here are a few examples of metaphors: “Burns cash”, “Crack this nut”, “Take the bull by the horns.” Read More »

Tips for Formatting Your Ads So They Pull In More Leads & Sales

By Mike Jezek   |   May 15, 2010

How your ads, sales letters and landing pages look matter. In fact, despite how well written and thought out your copy may be, if it looks too hard to read, then no one will read it. The result? No sales or leads are generated and then the marketing piece is deemed a failure. Don’t let that happen to you. Here are a few tips for making your copywriting more compelling.

First, for print ads, especially half page or full-page print ads, you want your ad to look more like an article. Use the same font and formatting style. It’s been said, by doing this, it can boost your response by 500%. Read More »

12 Proven Phrases to Make Your Ads More Believable

By Mike Jezek   |   April 29, 2010

1. “Scientific fact”

2. “Read these facts carefully”

3. “Here’s the bottom line …” Read More »
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