1. Weave the word, “You” throughout your copy. And if you can get your prospect’s name into the ad or sales letter, you can see conversion rates explode overnight.
2. Avoid using too many multi-syllabic words. $50 dollar words don’t bring in the orders. Use simple, easy to understand words that are loaded with emotional dynamite.
3. Insert metaphors throughout your copy to arouse emotion. Here are a few examples of metaphors: “Burns cash”, “Crack this nut”, “Take the bull by the horns.”
4. Load up your marketing with proven selling words. Here are the 12 most compelling words in the English language: “You”, “save”, “money”, “easy”, “guarantee”, “health”, “results”, “new”, 
“love”, “discovery”, “proven”, “safety”
5. Use shorter, snappier sentences. Persuasive gimmicks are powerless if people are forced to read verbose run-on sentences.
6. Discover the “hot words” that appeal to your target market and then pepper them throughout your marketing. Almost every market has a knee-jerk reaction to certain words. By strategically using those words, you will have an easier time motivating people to buy.
7. Always write your copy based on answering the questions, “Who?”, “What?”, “When?”, “Where?”, “Why?”, and “How?”.
– Mike
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