When it comes to making a buying decision, many people back off because they’re afraid they’ll regret it. After all, they’ve spent money on things before that didn’t live up to their promises. Now what if you could harness the power of regretting making a bad decision and turn it around for you? Here’s how you do it.
First off, keep in mind that many people have some regrets for making a decision that caused them to miss out on various opportunities, products or life experiences. In light of this, you want to bring those regrets to the surface in your marketing advertising communication.
You can do that by saying things to the effect of, “What would have happened if you would have invested in Microsoft shares …?” “How much better off would you be today if you got certified in …?” 
“What would have happened to your love life if you would have known this years ago …?” “Chances are you’ve always regretted missing out on … don’t make that same mistake today.”
A very powerful word to use in this regards, is to insert the word “mistake”. People are afraid of making mistakes and it’s your job to point out clearly how they’ll make a mistake by passing up on your offer. Combine this with a scarcity or urgency statement and you have a very powerful advertising marketing piece!
– Mike
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