1. “Don’t you owe it to your family and to yourself to give [PRODUCT] a try?”

2. “If you’ll give me just XX seconds of your time, I’ll show you how you can ________.” Read More »

For your advertising to be effective, you want people to read from start to finish. If they skip around, they won’t get all of their questions answered and their objections to buying won’t be properly dealt with. This is why it’s vital you use what are called “transitional phrases” throughout your ad or sales letter. What is a “transitional phrase”? Read More »

You slaved over writing an ad or sales letter, and you really thought it was going to work miracles. But then, the moment of truth comes, and your ad did poorly. You’re left wondering if it’s the economy, or the media you advertised in or if your competitors are outflanking you. Does this sound familiar?

You can’t control the economy or what your competitors or suppliers do for the most part. Read More »

1. Insert a box that they can tick (if online) or checkmark (if offline) and after that use the word “Yes”.

2. Restate the big benefits. Don’t over do it, but remind them of what they stand to gain by taking action.

3. Summarize the package components, sizes, colors, warranty, etc., they’re getting. Read More »

If you’ve heard of Neuro Linguistic Programming or NLP for short, then you’ve no doubt seen it touted as an almost magical way to persuade people to do almost anything. Some NLP teachers play along with those false claims while others are more truthful about what NLP can do.

Now I’m by no means an NLP expert, but I am quite familiar with many of its concepts and strategies for making your communication more effective. Probably the most popular strategy that is equated with magically persuading people is what’s called an “embedded command”. What is an embedded command? Read More »

Today having a money back guarantee in your ads, web copy, emails and sales letters is mainstream. It’s expected of you. But rattling off a guarantee isn’t as effective as it used to be.

Perhaps you’ve already discovered this. In this article, I’m going to show you several types of guarantees you can use and how to leverage your guarantee as a point of value.

Typically, the longer the money back guarantee, the less refunds you’ll end up having. The reason why is because people Read More »

Creating a compelling sales letter or ad can be looked at as turning lots of small “yeses” into one big “YES!” That big “YES!” being an order for your product or service. Here’s how this works.

Just as in direct sales, you want to get the prospect to start agreeing with you early on. You start off by building rapport, which makes them more agreeable with you. Then you utilize various questioning strategies to get them to nod their head in agreement or verbally state that they agree with you so far.

And you keep pursuing that agreement, asking questions to make sure the two of you are on the same page until you ask for the order. Read More »

Pain is the key to profits. It’s vital that you understand this when you’re creating sales letters, landing pages and ads. Many people create ads by tossing out a bunch of benefits and hoping something sticks. This is a big problem especially with beginning copywriters. In copywriting and sales, you’re taught to find the benefits and promote the benefits of your product or service that you’re selling.

However, you have to understand the right way to do this. Read More »

We’re all in the selling business. Everyday, we’re selling our ideas, our viewpoints and yes our products and services. Your success in life is determined to a large degree by your powers of persuasion.

It doesn’t matter whether you’re an entrepreneur or stay-at-home mom, you have to know how to sell in order to get what you want. That could take the form of getting the kids to clean their room, to obtain financing for your business idea or to compel thousands to buy your product from your website.

I’m going to give you a way to instantly Read More »