Push These Buttons To Get More People Buying

We’re all in the selling business. Everyday, we’re selling our ideas, our viewpoints and yes our products and services. Your success in life is determined to a large degree by your powers of persuasion.

It doesn’t matter whether you’re an entrepreneur or stay-at-home mom, you have to know how to sell in order to get what you want. That could take the form of getting the kids to clean their room, to obtain financing for your business idea or to compel thousands to buy your product from your website.

I’m going to give you a way to instantly energize your selling and communication skills. Where does this power come from?

It comes from tapping the power of human emotion. If you’ve been in a good sales training program, you’ve heard it said, “Buying decisions are based upon emotion and backed by logic.” And that saying is true. It’s nothing new.

The great salespeople, marketers and agents of change in times past knew emotion was pure dynamite in the hands of someone who skillfully pushed the right buttons.

Let’s not forget that the little emotions are the great captains of our lives and we obey them without realizing it.  ~Vincent Van Gogh, 1889

When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.  ~Dale Carnegie

Now for your particular situation, whatever it may be you need to understand how pushing emotional buttons can benefit you. You simply want to determine which emotion to stir up in the person or people you’re targeting to get the desired effect.

Once you figure out what that emotion is, you then stir it up. And you stir that emotion up by using emotional words, and pictures and images that conjure up that emotion.

For instance, if you’re trying to work the greed angle, you would use emotional words that imply financial gain such as “money”, “cash”, “pile on the profits”, “cash cow”, “pure gold”, etc. You would tell a story about someone who went from struggle to happiness because he attained money. You would use images of money, beautiful homes, resorts and more.

Every situation dictates what emotional buttons you need to push to get the desired results. And often, in marketing and sales, you will likely want to push multiple emotional buttons. That’s because emotion is the raw fuel that carries your prospect from doing nothing to action. To maintain and increase that energy to reach your goal before you lose momentum may require you to play on multiple emotions.

You can trigger envy, fear, hope, and anger for instance. In marketing, you want to get people more afraid of the status quo than of the fear of change (to your product). You want to stir people’s anger and tie it to their present situation so they reach for their credit card. You spell out how fear of loss by not doing anything would be the wrong decision. You pull out the envy card to make people move towards what they wish for.

Then you tap the fear of loss button by telling them your opportunity ends soon or there is a limited supply so they order now.

There are many emotional buttons you can push. For me personally, I like to especially appeal to everyone’s need to feel important. Most people want status in some way or another and there are studies in evolutionary psychology that support many human decisions are based upon the hard-wired desire for status. Depending on what research you’re looking at, the wish for importance, for status, is the highest motivator.

Status doesn’t necessarily translate into luxuries, it takes the form of a trophy spouse, someone using a child, a cause, or belonging to a certain group among other things.

These ideas I have given you will instantly put more firepower into your persuasion. Use them for ethical reasons only.

– Mike