How far should you go for your customers? See how one family-run small business has kept a customer for life.
It was 4:45 p.m. on a warm Friday afternoon in Traverse City, Michigan. The owner of Ferguson Lawn Supplies and Equipment, Ken Ferguson, and his son Chuck, were just about ready to close for the day. The phone rang and as Chuck answered it, he was greeted by a very desperate voice. Read More »
There’s a man by the name of Tony Grech who owns and runs Grecko Printing & Imaging. Tony’s print shop is one of the busiest in the area. Whenever I walk into his store, he calls me by name as he greets me. At first, I thought I was someone he particularly liked. We had discovered… Read More »
A few months back, a business owner approached me after one of my presentations and complained that he had been in the office supply business for over 20 years, during which time he had never seen it so bad as now.
Customers were constantly trying to Read More »
So often, small business owners and managers overlook the little things that mean so much to their customers. Running a small business is like running a marathon; yet, some people run it like it was a 50-yard dash. They are in such a hurry to… Read More »
