So often, small business owners and managers overlook the little things that mean so much to their customers. Running a small business is like running a marathon; yet, some people run it like it was a 50-yard dash. They are in such a hurry to… get to the finish line that the customer or client’s real needs and wants are overlooked.
Successful small business owners realize that they are running a race, and this race is 26 miles 386 yards long. They know that in order to be a winner, they must take care of the “little things” throughout the entire race. Like the saying goes, “Being successful should never be confused with remaining successful.” Successful business owners realize that they are in business for the long haul, not just the short ride. To apply this concept in your small business:
1. Take note of all the little things that are important to your customers.
2. Set up a system to make sure these expectations are met.
Your customers and clients will thank you by doing business with you for a long, long time helping you make big profits with your small business.
– Tom
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August 20th, 2009 at 3:40 am
Like the old song says, “Little things mean a lot”, lol.
You’re spot-on correct, of course. Those little extras and that better-than-expected attention to personal detail can spell the difference between happy repeat customers and a growing posse of people who don’t like you!
October 9th, 2009 at 12:35 pm
Personally I believe that little things meant a lot especially when it comes to customer/client. What they say “Great things are done by a series of small things brought together.” So running little things regarding your customers/client altogether is a backbone to strengthen a business.