Involve Bloggers In Your Product

Here’s a great tip for anyone creating a product–either a physical product like a widget or an information product like an ebook or special report.

One of the very best ways to have the blogging community embrace your product is to involve bloggers in its creation.

That’s right. Let’s say I’m writing an ebook on how to get a job in public relations. Here are ways I can involve bloggers:

• I can contact bloggers who once worked in PR and ask them to submit their own best advice for inclusion in the book.

• I can email bloggers who are experts on the topic and ask them to read the first draft or a sample chapter and comment on it. Is it accurate? Is there anything I’m missing? They might even want to share the sample chapter with their own readers who can provide feedback.

• I can ask a blogger who’s an expert on the topic to write the foreward to the book.

If you’re creating a physical product, like a child-proof safety latch for kitchen cupboards, send the product to bloggers who write about parenting issues and ask them to test it. What do they like or not like? What improvements can they suggest?

– Joan