Social media is more than just collecting Facebook fans, sending tweets and joining the conversation.
It’s also about making all that hard work pay off. Read More »
If you’ve ever been kept waiting on a response from a potential client, you know that you have two decisions to make. Your first choice is to let them sit on it and take time to contemplate what they really want to do.
And your second choice is to… Read More »
If you’re blogging, good for you.
Hopefully, the search engines are pulling traffic, including journalists, into your blog and your website.
But there’s something else you could be doing at least every other week to kick your marketing up a notch. Read More »
Ever feel like you’re talking to yourself at your blog and at social networking sites?
I know I’m not the only one who’s spent hours crafting a message, in the hopes it will pique someone’s curiosity, only to receive nothing. Zilch. Nada. Not a message, not a comment… not even an email telling me what they learned.
If so, try this experiment. It will lead to… Read More »
For years, Debra Holtzman kept wishing and hoping that she’d generate publicity in top-tier newspapers and magazines and on the big morning TV shows like “Good Morning, America” because of her expertise in child safety.
But the wishing and hoping got her a media hit here and there. Then Debra found the key that not only unlocked the door to publicity, but had the media practically tripping over themselves to interview her. Even the bloggers loved her. Read More »
Whenever I send a news release about something I’ve done to my local newspapers or trade journals, I hardly ever hear feedback from my neighbors or peers, even when I know it’s been printed.
But when I send my photo with the release and it’s printed, I hear a chorus that sounds like this:
“I saw your picture in the paper!”
“Did you know you’re in the most recent issue of PR Tactics?” Read More »