How good your offer is in the market place will play a deciding factor in how well your product or service will sell. That’s why it’s vital you create value-rich offers that people will be excited to say yes to. What follows are 12 copywriting tips that help you do that.
But keep in mind, that these aren’t fail-safe solutions. Some of these or a combination of these ideas will work better than others. And it depends on your niche and market place.
1. Increase the amount of bonuses you’re giving away.
2. State that customers may keep the bonuses even if they return the product.
3. Offer a high-value bonus that could be sold as a stand-alone product for close to or at the same amount as the product you’re offering. And mention that this bonus could sell as a stand-alone product.
4. Extend your money back guarantees.
5. Add or extend warranties.
6. Add upgrades to product or service.
7. Package your product/service with a complimentary product or service. Or give a savings on it.
8. Increase value of what you’re selling. So it’s perceived higher in value than price point. You could do this by itemizing even the smallest things in a list that the customer is getting out of this. (Stacked benefit list.)
9. Use a double-your-money-back guarantee.
10. Use a guarantee wherein the refunder gets some sum of money for returning the product or service. An example of that would be: “I’ll pay you $10 just for trying it!”
11. Make the terms of purchase easier. “Just three easy payments of $33!” “Send no money now – we’ll bill you later!” “Try it free for 7 days and then decide if you want to keep it!”
12. Tell them that even if they ask for a refund, you’ll pay the shipping and handling costs to have it shipped back.
– Mike
| About Mike Jezek Related Resources More Posts by Mike Jezek To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits, sign up for your FREE Profit Now Report. |
June 29th, 2010 at 8:41 am
Good practical tips for making an offer much more difficult to walk away from.
It’s a combination of taking any friction out of the deal (guarantees, paying for return shipping) and stacking the value for the small price you are asking people to pay.
June 29th, 2010 at 10:40 am
These are great ways to increase sales. The trick is to be able to execute these ideas in a slumping economy and not hurt your bottom line with the incentives.