One of the big advantages to forming relationships with freelancers is that most of them write for multiple publications. So if they sell a story that includes you as a source, there’s a good chance they’ll interview you again for another story for a different publication.
Stacy DeBroff, also known as The Mommy Expert, got a nice spike in book sales at Amazon, and traffic to her website, when her book “The Mom Book” appeared in a May issue of Go, the inflight magazine for Airtran.
Several months ago, her publicist, Christine Hohlbaum of Wasabi Publicity Inc., started pitching a freelancer who submits to in flight magazines. They stayed in touch periodically.
Christine’s follow-up is quick, and reporters love that. The freelancer interviewed Stacy for a story titled “Mind Your Manners” about how parents can teach manners and etiquette to their children by setting a good example. The pitch met quick deadlines and was well-organized–complete with a link to Stacy’s online press kit – making for a perfect placement around Mother’s Day.
Christine says many freelancers write for inflight magazines, a coveted placement for publicists because you have a captive audience. For example, just one inflight freelancer Christine knows writes for San Francisco Chronicle, Sights Magazine, MyMidwest (another inflight mag), Bottom Line Personal, Sales and Marketing Magazine, Incentive Magazine, Hemispheres (yet another inflight mag) and North Bay Biz.
Publicity tip: See how valuable a source freelancers can be? Especially if they are good enough to sell to in flight magazines.
– Joan
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