Are you maximizing your presence on Twitter? It’s easy to create an account and start blasting your followers with information about you, you you.
Of course you should tell your followers about your products or services, but being too self-promotional is a surefire way to… 
lose follower fast. If you want to make the most out of your social media marketing efforts account and build your followers list, here are some ideas to get your give your Twitter presence a ‘spring cleaning’.
• Add photos. While Twitter is famous for being the 140 character text message, you can really dazzle your followers by adding photos to your Tweet stream. And you don’t have to stop at photos. You can also add videos as well. This gives an additional dimension to your presence and helps your followers to get to know you and your products better. Consider getting some really great photo sharing apps like Instagram or PicPiz which can help you edit your photos and give them an extra punch.
• Get connected physically with your Twitter followers. With social media marketing, our world has gotten closer and closer to technologically but physically, we’re drifting further and further apart. Face-to-face is still king. So why not use Twitter to announce your presence at a trade show, conference or event and ask to meet up with people there at the event. A great new way to introduce yourself!
• Don’t be ‘too professional’. People like to know the people behind a business, particularly with small businesses. Don’t be afraid to add personal anecdotes about yourself and your family to your social media marketing. Obviously you don’t want to go crazy with this, but a little personal touch can go a a long way.
• Give great content in Tweet-sized pieces. Make sure your Twitter stream is full of great tips and information that are related to your business. Your followers will love it.
Use these as starters. If you think of something creative – run with it. Chances are, your followers are just as sick as you are of self-promotional tweets so use these as a springboard to think of even more ways to reach your audience. The best way is to test it out once – if it gets a bad response, don’t try it again. But you’ll never know unless you try.
