Many social media sites have been integrating URL shorteners into their product because it helps control the formatting of their page. Site owners are accepting more user-generated content than ever and with that acceptance the control over formatting is being turned over to the user.
The benefit of a shortener for site owners is being able to control the length of any URL to a specified range of characters. It may be a matter of forcing characters to fit into a design or it may be for aesthetics. Read More »
becoming increasingly important to businesses. If your site doesn’t come up on the first page of the search results, then you are missing out on thousands, if not millions, of potential customers.