Charlie Cook's MArketing for Success Insider's Club

Author Archive

Which Are You Doing? Making A Living Or Running A Business

By Charlie Cook   |   June 28, 2011

Years ago, when we moved to our current large-ish home here in Greenwich, Connecticut, with two young children and a graphic design business to manage, my wife opted out of home cleaning, and hired a cleaning service instead.

She hired a service started by… Read More »


Social Media & Web Marketing – Done For You

By Charlie Cook   |   June 23, 2011

Want more clients this year?

Wish there was a simple way to use the web and social media to get the phone ringing and pull in more sales for your local business?

The problem is… Read More »


A Very Bad Mistake (exposed)…

By Charlie Cook   |   June 21, 2011

Even the smartest local business owners make this costly mistake and it’s one that could be costing you more than $205,000 a year in lost income.

What’s the BAD mistake I’m referring to? Read More »


The Fastest Way To Kill Your Email Marketing

By Charlie Cook   |   June 16, 2011

I think I must have contracted with the devil, when I signed up to pay hundreds of dollars a year to my email service.

Despite my best efforts, and being faithful to all the rules about not spamming, it reached a point where every email I sent to my list was getting blocked… Read more >>


Which Payroll Services To Use and Which To Avoid…

By Charlie Cook   |   June 14, 2011

Do you have employees –  ones that like to get paid?

What’s the best way to manage your payroll?

When I hired my first full time employee, I knew I needed… Read More »


How to Keep Viewers From Skipping Your Ad

By Charlie Cook   |   June 10, 2011

Ever notice it just takes less than a nano second for most people to change the channel when they see a video commercial hit the screen?

In fact, you may even be one of those people that keeps their hand on the remote during the whole program, just so you’re ready to hit mute or change the channel when an ad shows up. Am I right? Read More »


Our Top Video Ad Pick For The Week

By Charlie Cook   |   June 2, 2011

PC users rejoiced when this ad was released, in defense of their prized computers.

The MAC vs PC commercials were extremely clever. But Laurie McGuinness’ version of PC vs Mac… Read More »


Why Marketing Fails – Hint: It’s Not Your Fault…

By Charlie Cook   |   May 24, 2011

Ever wonder why your website, ads, mailings and even your social media aren’t working to attract a steady stream of fresh clients to your business and put more money in your pocket?

I’m sure you’re working as hard as you can to… Read More »


How Pro Bloggers Earn Thousands…And You Can Too!

By Charlie Cook   |   May 19, 2011

Wondering what big-time bloggers make?

It’s a lot more than you might think.

In these uncertain times, people who blog professionally are… Read More »


Overcoming Objections To Price…

By Charlie Cook   |   May 17, 2011

This past Saturday I paid $20 for a pedicab ride in mid-town Manhattan to go just 6 blocks.

I could have taken a yellow cab for $6 or just walked the distance for free. So why would I pay so much to go such a short distance? Read More »