Charlie Cook's MArketing for Success Insider's Club

Author Archive

Full Disclosure About Blog Recommendations

By Charlie Cook   |   November 3, 2009

Every smart entrepreneur and small business owner knows it. You know that what you read in a blog is someone’s best ideas and that they’re sharing their opinions with you. And you know that most people who have a blog are doing it in order to Read More »


Wake Up: Is Your Business Dying On The Vine?

By Charlie Cook   |   October 20, 2009

Is business slow? Are you frustrated and wondering what to do to make ends meet, much less become really profitable again?

I spent the first ten days of October on vacation with my wife in a small town in northern Vermont, where I followed two very different business stories in the weekly paper.

Picking up the paper on our arrival, I read an irrate letter to the editor from Larry, Read More »


What’s Missing From Your Email, Sales Letters, Website & Ads

By Charlie Cook   |   October 16, 2009

John’s printing firm had just printed a $40,000 job for a client that came out perfectly except for one detail. The beautifully printed brochure only generated one inquiry for his client.

The reason for this was >> (Read More)


Video Marketing: Over the Top?

By Charlie Cook   |   October 2, 2009

I’m a big fan of using youtube and videos to grab attention, entertain your target market, generate leads and market products and services. And I’m always looking for entertaining small business marketing videos.

Here’s one that came my way. Personally I think it’s over the top, Read More »


The Best Way To Build Your Website

By Charlie Cook   |   September 24, 2009

Watch out! As your site grows, it can get harder and harder to manage.

That’s what happened to me. This site has been up for over six years, and when I first started out, it was just a handful of pages, and adding one or two a week wasn’t any big deal. Of course I had to get a page design program, teach myself Read More »


Share Your Success Story

By Charlie Cook   |   September 18, 2009

Are you a success seeker?

Do you continually search for ways to grow and prosper?

Do you believe that life-long learning is the key to success and achievement?

If you answered “Yes” to any of the questions above, Read More »


6 Ways To Calculate How Much To Spend On Marketing

By Charlie Cook   |   September 17, 2009

marketig calculatorsWant to make an informed decision about how much to spend on your small marketing, or whether it’s worth spending money on advertising or what retaining a few more clients could do for your bottom line?  Do the math.

I’ve just posted 6 free marketing tool calculators on the site for you to use. Read More »


Google Adwords Mistake. Are you paying to go nowhere?

By Charlie Cook   |   September 16, 2009

I’ve been clicking through the google adwords for a recent project and every 10th ad or so Don't Make This Google Adwords MistakeI run into the same problem. I see an ad I like. I click on it to view the service providers’ website and get a not found page.

How dumb is that? People paying for clicks on their google ads and then losing their prospects by Read More »


How to Overcome Objections to Price And Close More Sales

By Charlie Cook   |   September 15, 2009

Do prospects ever object to your prices?

In this economy people are having second thoughts about spending. What’s the simple secret to overcoming their objections and help them get what they want and buy from you? How can you avoid losing the sale, overcome objections to price and see your profits grow? » (Read More)

Reblog this post [with Zemanta]

The #1 Recession Mistake That Kills Profits

By Charlie Cook   |   September 11, 2009

So now, according to the experts, it’s official we are in a recession. What are you doing to prosper in this tough economy?

What are you doing to guarantee that you can continue to see your income grow and you’re not stuck in the same place years from now? Read More »