Charlie Cook's MArketing for Success Insider's Club

Author Archive

How Do I Build My Mailing List?

By Charlie Cook   |   December 4, 2004

“I need direct marketing ideas, a list of RN , LVN, CNA, with addresses so I can send flyers, postcards and market to these individuals and not all and every one because its more costly, I’m sure there is such a list, I just don’t know where to get it.

I am a Nurse myself and I always get mail from hospital or home health agencies with job offers so where did they get my name and address? and how do they know I’m a Nurse?” – Liz

A – I’m sure your town has a couple of printers who specialize in direct marketing mailings or can help you find someone to create a mailing list for you. Start with your yellow pages. I use Betterlists.com here in Stamford, CT. They have access to databases that can provide current listings of nurses, doctors or almost anything. If you can’t find a list provider in your town you can always use google.com. Just type in “mailing lists, nurses” and use the results to find a provider. – Charlie Cook

Reblog this post [with Zemanta]

How Do I Develop Marketing Survey Questions?

By Charlie Cook   |   December 4, 2004

“Hello Charlie, your articles are excellent. I am in the process of building my market survey questions. I have to see what my defined market thinks of my concept prior to my marketing strategy. Do you have materials on developing market survey questions? I would like to know if I am on the right track and like to double/triple check my work.” – Nicole Bourquin

A – The key marketing questions to ask prospects and clients (relevant to your products and services) are:

– What do you need?

– What do you want?

– What are your biggest concerns?

The objective is get the conversation rolling so you can get them talking and ask follow up questions to learn the specifics. – Charlie Cook

Reblog this post [with Zemanta]

Isn’t Ezine Announcer Less Expensive than Your Ultimate List?

By Charlie Cook   |   December 4, 2004

“I’m interested in buying your Ulitmate Article Distribution List but Ezine Announcer looks like it does the same thing for less.” – Suzanne Falter-Barns

A – Often you get what you pay for. My ezine announcement list is constantly updated and checked and costs roughly half as much per lead if you used Bacon’s service to create your own list.

You might be interested in the following letter sent to me. I haven’t verified this personally but it suggests checking this resource out carefully before opting for the less expensive ezine announcement solution.” – Charlie cook

“I do use EzineAnnouncer but I don’t recommend it to anyone else anymore. I seem to be the only person who can use it and there is NO technical support. I know people who couldn’t even get it set up after purchasing and had to ask for a refund.

Last summer Jason updated the database but not the software. The software has not help section, no user manual and the new database is all screwed up. He just shoved thousands of new listings in without setting up the software to send to those sites so most of what he added does not work. It took me three entire weekends to fix the mess.

If you can set up software and use it with minimal instruction then you might want to consider EzineAnnouncer. I only continue using it because I spent so much time fixing it!”

How Many Leads Should I Get A Day With My Web Site

By Charlie Cook   |   November 27, 2004

“Charlie – my web site gets over three thousand visitors a week, but only a couple contact me. Is this the best I can do?”

– Bill Morgan

A – If you write and structure your site correctly you should be able to do a lot better. Using the ideas mapped out in ‘Creating Web Sites that Sell’ I’ve shown clients how to prompt 10-40% of all site visitors to contact them. If you’re getting three thousand visitors each week, you should be able to get a between 300 to 1,200 per week to contact you.

– Charlie Cook

Why Don’t You Have An Affiliate Program?

By Charlie Cook   |   November 6, 2004

“I would like to be able to forward your e-zine, ideally with an affiliate link, to various business people that I come into contact with or alternatively recommend them to your site again using an affiliate link. I’m puzzled as to why you don’t have an affiliate program.”

– David Haines

A- You are welcome to sign up as an affiliate using this link.

I don’t actively promote the affiliate program and actually wish fewer people signed up for it. The reality is only a few affiliates do what it takes to make money from the program and I don’t want to lead on the average person who thinks they are going to instantly generate zillions from becoming an affiliate.

It is possible to generate steady income as an affiliate but you will need to do some work too. My successful affiliates:

• Frequently promote my Free Marketing Guide and my eManuals

in their newsletters.

• Send their ezines to a large subscriber base (20-200k).

• Send out endorsement style letters to their subscribers. These are

without doubt the most effective.

When you do two out of these three and you can make good money as an affiliate. Do all three and we’ll both be richer, not to mention that many more people will have access to the marketing tools they need to grow their businesses. – Charlie Cook

What Ezine Broadcast Software Do You Recommend?

By Charlie Cook   |   October 4, 2004

“Charlie – I receive your newsletter and always enjoy it. I am in the process of launching my own e-newsletter. I have a lot of signups already and was wondering whether you use any special software? – Steve Strauss

A- I use a third party ezine broadcast service. Click here for the full list of resources I use and recommend. – Charlie Cook
Newer Posts »