Charlie Cook's MArketing for Success Insider's Club

Author Archive

5 Simple Steps To A Great Home Page

By Christine Milot   |   August 13, 2010

Your web site home page is often the first contact that a new client will have with your business. It needs to be inviting and engage the visitor into a relationship with your company that is positive and keeps them coming back.

Envision your home page similar to a magazine cover and table of contents. The cover engages the viewer with a powerful image that draws attention to the magazines content. The list of articles on the cover engages the interest of the various readers. The table of contents is an organized user-friendly map that drives the reader to specific pages of the magazine. Read More »


How to Choose the Right Color For Your Brand

By Christine Milot   |   June 27, 2010

Understanding the proper use of color is essential to creating a positive small business branding image. Color can send a positive or negative message, increase sales, excite an audience, or make an athlete perform better.

At a very young age we begin to learn the meaning of color from our social, cultural and environmental surroundings. We learn about the meaning of color from our parents, teachers, friends and even advertisements that we see in stores and product packaging. As we learn about the meaning of color we begin to associate emotional reactions and expectations to specific colors. As adults, many of our psychological reactions to color are universal. Read More »


7 Questions to Answer Before Designing Your Small Business Website

By Christine Milot   |   June 13, 2010

You’ve got a small business, or maybe you’re just starting. Now is the time to think about your website.

The place to start is to determine what you want to accomplish through your website, followed by a review of options to help determine costs. Every business has different sets of objectives whether it is new client acquisitions, relationship building, and a source for referrals, selling products online or simply a site that validates them to the public.

Determining your specific needs will help define the parameters and set the goals for design, programming and marketing your site. Read More »