You wouldn’t try dieting without regularly stepping on the scale or taking out the old tape measure or looking in the mirror once in a while would would you. The same is true with email marketing.

Measuring your results is more important than the results you actually get. With accurate statistics about your email marketing campaigns, you are armed to successfully improve your campaigns. And improvement is the name of the game. Let’s look at what type of things you can track and what each statistic means for your campaigns. Read More »

This should be your mantra when email marketing. Measuring your results is more important than the results you actually get. With accurate statistics about your email marketing campaigns, you are armed to successfully improve your campaigns. And improvement is the name of the game. Let’s look at what type of things you can track and what each statistic means for your campaigns. Read More »

It’s important to learn how frequently you should contact your subscribers. But just what do you talk about with them from the very first encounters all the way up to when they have a lot of knowledge about your company and what you do?

Be Honest and Give Them Useful Information

When you first make contact with them, you should treat it just as if you are meeting a new person for the first time. You wouldn’t Read More »

We’ve all been in a high pressure sales situation as a buyer. And, if you are like me, the only thing you wanted to do was run away!

The most effective salesmen create a relationship with the buyer and give him or her the information necessary to make a smart decision. Salesmen who help in this way usually have buyers pressuring them to sell them the car. Instead of running away, the buyer might say, “I’ve done my research and this is the car for me! I’m ready to buy.” Read More »