Focus on Your Prospect’s Experience

As long as you follow this one tip, you will never make a mistake that will cost you your business.

Focus on the Lead’s Experience

Make it obvious that you are there for them. It is good to know that you are the best in the business and that you offer spectacular value, but if the customer does not feel you are out for their best interest, they will not care about the other things.

Think about companies that you hate dealing with. You probably have thoughts like, “They take forever to return my calls,” “They just try to sell me their most expensive product regardless of my needs,” or, “Their product doesn’t do what they told me it would do.”

The reasons for disliking a company aren’t usually based around a negative experience with the service or product, but based around the response you get when you encounter a problem with them. Think about the companies you love. You might have thoughts like, “They offer free shipping on returns,” “I can go into their store and they will help me set up the product,” or, “I am not rushed in my decision to purchase.”

The reasons are usually not because their products work all the time every time. When you have a problem with a company you love, they assist in sorting it out. They are there for you. That’s what you have to do for your customers.

Make sure you always do the little things. Send them an email on their birthday. Call them back when you say you will. Find out their needs before you offer a solution. Use your imagination. It is usually the creative small things that stick out in a customer’s mind and that they tell their friends about.

What are some of the small things you do that you think made a big impact on your customers? Share some in the comments!

– Dan