Charlie Cook's MArketing for Success Insider's Club

Author Archive

How to Get More Leads from LinkedIn

By Jan Vermeiren   |   October 27, 2010

Are you not getting the action you want from LinkedIn? A great LinkedIn profile is more than just a resume, a summary and some recommendations.

Your LinkedIn profile can be a powerful sales and marketing tool with just a little work. Here’s how to create a profile that really stands out so people are excited to connect with you. Read More »


How To Use Linked In To Generate Leads and Sales

By Jan Vermeiren   |   August 22, 2010

LinkedIn is a very powerful tool which doesn’t only help us to quickly find potential customers, but also the people we have in common with them.

However, only few sales people know the possibilities LinkedIn offers.

To get the best results, we need to build the foundation of our network. Next to that you need to make a good definition of your target group. Only then you won’t only be able to use LinkedIn more effectively and efficiently, but also get real results. Read More »


6 More Tips For Your LinkedIn Profile

By Jan Vermeiren   |   June 22, 2010

Now that you have made a profile on LinkedIn, have you ever given any real thought on what to write so potential customers or other people who might be interested in your profile can find you? Or when they have found you that they are interested in contacting you to start a business relationship?

In the previous article you already received the first 6 tips, these are the next 6 tips to optimize your LinkedIn Profile. Read More »


6 Tips to Create an Attractive LinkedIn Profile

By Jan Vermeiren   |   May 22, 2010

You have made a Profile on LinkedIn, but never have given real thought what to write so potential customers or other people who might be interested in your Profile can find you? Or when they have found you that they are interested in contacting you and start a business relationship?

Then apply the 6 tips:

1. Name: since LinkedIn is website for business networking, use your own name and not a “nick name” you would use on other websites. Read More »


7 Mistakes To Avoid Using LinkedIn

By Jan Vermeiren   |   March 22, 2010

LinkedIn is a very powerful tool which allows account managers, business owners and sales reps to get results fast. However there are some characteristics which could possibly negatively impact your results if you don’t know them or don’t take them into account.

This is the top 7:

1.Send invitations to strangers. If you send an invitation to potential customers (or other people) you have never met and 5 of them click on “I Don’t Know this Read More »


5 Tips to Raise Your Target Group Visibility With LinkedIn

By Jan Vermeiren   |   January 22, 2010

LinkedIn is a very powerful tool to be successful in sales. In this article we focus on how to raise the visibility, reputation and online branding of yourself and the organization you work for using LinkedIn.

To get the best results from the following 5 tips it is necessary to have a good target group definition, but that should be the case anyway if you want to be successful in sales. Read More »


Networking: How To Turn 250 Contacts Into 31,250

By Jan Vermeiren   |   December 22, 2009

Do you remember the last time you were on a holiday and met another someone you knew? Ten to one you discovered you had a mutual contact and that one of you made the remark: “It is a small world, isn’t it?” This happens a lot on holidays. It even seems that this happens more abroad than in our daily lives. Is this a coincidence? Or is there more?

It is not that odd. We indeed live in a small world. Read More »


10 Ways Networking Beats The Pants Off Hard Selling

By Jan Vermeiren   |   November 22, 2009

For many people the word “networking” has a negative connotation. This is in part due to the fact that many salesmen abuse networking to push their products or services. So let’s take a deeper look into the difference between (hard) selling and networking to solve some of the misunderstandings about networking.

The main difference between selling and networking is that in a sales process the goal of the interaction between two people is the sale of a product or service. Read More »


LinkedIn: How Any Salespeson Can Make It Work

By Jan Vermeiren   |   November 8, 2009

How can you get LinkedIn to help you generate more leads, and grow your business?

Many sales people tell me LinkedIn doesn’t work for them. Find out the simple way to use it and prosper. Read More »


You’re On Linked In – How can you use it to sell more.

By Jan Vermeiren   |   October 22, 2009

Many sales people have a Profile on LinkedIn and some connections. However, most of them ask themselves: what can I actually do with it? How can I use it to increase sales?

Here’s why it’s important for sales: Read More »