For many people, the key benefit of social media is letting friends and family know, at this very moment, what they are doing. This immediacy presents a challenge to small business owners, who find that they must balance this need for immediacy with their messages with the needs of running their own businesses on a day to day basis. How do small businesses manage to create timely messages regularly?
The simplest way to do this is to use social media to talk about what is happening at your store today, tomorrow, and in the week to come. Lisa Hartwick, owner of Hartwick’s Kitchen Store, plans a lot of in-store events and uses social media to both promote the events and do a ‘recap’ of the events after they happen. Read More »