The other day, I asked my Facebook friends for ideas on what to write about for this blog post. I received responses from six or seven people, but the last suggestion, from my friend Steve, made me smile and then made me think. His suggestion?
Youtube is hot: thousands of videos are uploaded and millions are viewed every day on the video channel. Do you think Youtube is only for bored junior high school kids? It’s not! Many small businesses are creating videos and uploading them to Youtube. Why?
I think it is a combination of the popularity of Youtube and the ease of using Flip Cams and other small, point-and-shoot cameras. Today, videos don’t even need editing or fancy soundtracks to become popular.
Della Mendenhall, whose family owns the Indianapolis florist Gillespie Florist, Read More »
I took a very quick trip last month to attend an academic conference in Milan. Milan is not usually on the top tourist lists, but I found it to be a great place to spend a few hectic days. When I was not attending conference sessions, I was exploring Milan and shopping. My shopping experiences in Milan were very different from my shopping experiences here…and in very good ways. Here are some:
The stores I visited in Milan Read More »
I admit it…I have World Cup fever. I am plopped on the sofa with a cup of coffee for the early morning (on the West Coast) games and have been spending lunch hour checking out the action. I even googled the off sides rule so I could better understand it. And the other day, I realized that the World Cup has important lessons for word of mouth advertising. Read More »