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Author Archive

How Coupons Can Kill Your Sales, And What You Can Do About It

By Lee Silverstein   |   November 30, 2011

Ever seen an ad for an air fare special for one price? But by the time you sign up and get to the small print, you realize that your fare isn’t nearly as cheap.

How often does this leave a bad taste in your mouth? Read More »


All I Need To Know About Twitter I Learned In Kindergarten

By Lee Silverstein   |   October 31, 2011

Now that I consider myself a somewhat experienced member of the Twitter community, I have spent a little time reflecting on all that I’ve learned since joining the group approximately one year ago.

With credit (and apologies) to Robert Fulghum, the author of All I Really Need To Know I Learned In Kindergarten, here’s what I’ve learned: Read More »


How You Can Profit From Occupy Wall Street

By Lee Silverstein   |   October 26, 2011

My girlfriend and I traveled to New York (her first visit) last month for vacation.

We arrived on “day 3” of “Occupy Wall Street” and stayed at a hotel three blocks from the group’s “home base.” I had no prior knowledge of the group or their “message” prior to our arrival.

After witnessing their activities in person for six days and via the media since, I still don’t know what their message is. Read More »