Charlie Cook's MArketing for Success Insider's Club

Author Archive

The Most Important Copywriting Tip You’ll Ever Read

By Lee Smith   |   October 10, 2012

If you’ve never had the opportunity to sample a glass of moscato wine, I highly urge you to try it.

I was introduced to it about three years ago by a friend, and I’ve never turned back.

My favorite is a brand called… Read More »


The Most Overlooked Secret To Sales – Revealed

By Lee Smith   |   March 14, 2012

I hear it all the time from business owners I work with. They tell me they tried direct mail, or asking for referrals, or promotions – and they worked but then for whatever reason they didn’t try again.

Do you know the real “secret” to sales success?

Read More »


What My Newborn Taught Me About Marketing…

By Lee Smith   |   February 20, 2012

A few weeks ago, my daughter turned 6 months old.

Becoming a father is the greatest thing that’s ever happened to me. I truly love my daughter in a way I can’t explain.

Seeing her smile, hearing her giggle, and watching her practice rolling over is… Read More »


The Secret to Getting People to Buy – Even In a Recession

By Lee Smith   |   January 23, 2012

A little over 10 years ago, I started a new chapter in my life.

I sold women’s shoes. Now, it may not seem glamorous, but it taught me an incredible lesson about the buying behavior of people.

You see, I thought it would be easy. But to my surprise, it wasn’t… Read More »