As a MarketingforSuccess.com reader, you probably already know how important good copy is. Good copy is a 24-7 salesperson, constantly driving leads, sales, and profits. Over the life of your business, one great sales letter could easily pay for itself 100…500…even 1000 times over.
But there’s just one problem: good copy ain’t cheap. Read More »
If you’re like most business owners, you’ve probably spent some time thinking about your business goals for 2011. Or maybe, like many of us, you’ve made a few New Year’s resolutions about getting in shape, being more focused, or eating better.
And if you’re like most of folks, you came out of the gate with plenty of motivation. That first day back from the holidays, you were ready and rarin’ to go. You knew exactly what you wanted to achieve and you attacked your goal with gusto. Read More »
If you’re like most entrepreneurs, you work long hours to pursue your dream. But you can’t work long hours forever. You need to have a plan in place that sets clear goals about reducing your work time—while simultaneously increasing your wealth, happiness, and freedom.
Ok, don’t panic; this doesn’t require any hard work. I’m going to give you a step-by-step plan you can follow. And you can do this in 10 minutes on a notepad.
In one of my previous posts, I showed you how to increase your response rates overnight—simply by targeting the right prospects.
That alone can have a huge impact your bottom-line profits. But there’s something else that’s just as powerful. Read More »
If you’re like most small business owners I know, I have some good news and bad news for you.
The bad news is that even if your current marketing is doing “OK”, you can probably agree to one or more of the following:
What’s your “Big Why”?
That’s the first question I ask new clients. Most of the time, their response is a pause, followed by “Um…what do you mean?”
The reason I ask about the “Big Why” first is simple. If you’re not clear on your true motivation for being in business, you’ll never hit your true potential. You’ll spin your wheels doing time-consuming tasks that you hate because “that’s the way it is”. And worse, you may avoid taking risks—like launching a new marketing campaign—because you’re settling for “good enough” instead of “great”. Read More »
If you’ve enjoyed my last two posts on how to hire a great copywriter, then you’ll love this one. That’s because I’m going to reveal the single most important question you can ask a copywriter before you hire them.
This question truly separates the “average” from the “great” copywriter. And it’s a question that most copy pros are hoping you don’t ask. Read More »
So you’ve decided to hire a copywriter. You’ve looked at their portfolio, and they’re not a “swipe file superstar”. You’ve asked them about how much time they spend researching a new promotion and they passed with flying colors. But there are a few more questions you need to ask before you hand over your hard-earned cash.
I’ll show you how to use those 3 critical questions to make sure you get maximum value for your money. Read More »
Many clients assume that copywriting services are priced by the page. And in some cases, that’s true. But copywriters who price per page—instead of on a per-project basis– may be shortchanging you.
That’s because a copywriter who has a per-page flat rate probably isn’t doing the most important part of our job: market research.
You see, if I already know a market –like real estate, alternative health, or self-help–I know what that market wants. I understand their hot buttons. And that means I can find the right “hook” much more quickly than if I had to start researching from scratch. Read More »
If you’re thinking about hiring a copywriter, then this is one article you’ll definitely want to read.
That’s because the information in this article could save you thousands of dollars in wasted copy fees. Not to mention the lost profits and missed opportunities poorly written copy can cost you.
Over the next few months, I’m going to outline exactly what you should look for in a copywriter. I’ll show you how distinguish “average” copywriters and from “great “copywriters. And I’ll tell you the right questions to ask to make sure you only hire the best of the best—regardless of your budget. Read More »
