In my last article, I showed you how to create your pitch by finding your product’s top 10 “Big Benefits”.  Then I showed you how to get into a peak emotional state—and how to use that state to create a killer sales pitch.  And of course, I also promised you that I’d show you how to refine that pitch into a polished sales presentation. Read More »

In my last article, I showed you how to find your ideal Unique Selling Proposition (USP).  Now I’m going to show you how to turn that USP into a killer sales pitch.

First, write down your USP.  Remember, the question you need to answer is “What big, hairy, hard-to-fix problem of my customer’s do I have the solution for?”.  And you need to answer it in a way that clearly communicates the benefit of doing business with you. Read More »

If you write your own sales copy, then this may be the most profitable series of articles you ever read. That’s because I’m going to show you how to “prime the pump”  and make writing killer copy almost effortless.

When you learn how to use these copywriting tips, you don’t need to hire a copywriter.  In fact, your own sales copy will probably be better than anything 95% of all copywriters could ever hope to produce. Read More »

Copywriting great Joe Sugarman says that his headlines have only one goal: to get you to read the first sentence.

And the purpose of the first sentence? To get you to read the second.  And so on. By the end of the first paragraph, you’re fully caught up in the momentum of the ad.

You may have heard this referred to as the “greased slide”.  Your goal is to build momentum throughout your copy.  By the end, your prospect should be frantically digging his credit card out, eager to pay top dollar for your services. Read More »

As a MarketingForSuccess.com subscriber, you already know that headlines are the key to successful sales letters, web copy and email copy.

But if you’re like many business owners or marketers, you probably struggle when trying to come up with great headlines. The truth is, so do most copywriters.

That’s why good copywriters spend around 80% of their time on a promotion writing the headline.  To give you an idea of what that means, I’ll spend entire days working on the headline for a sales letter or website.  In some cases, I write hundreds of drafts.  I test every possible variation until I find the one that “clicks”. Read More »

Do you want to write profitable copy? Then think like someone lost in the desert.

Allow me to explain. Imagine that you’re lost in the Sahara desert.  The sun is beating down.  You desperately need water and shade.  In fact, if you don’t get both soon, you might not survive.

And time is getting short.  Your throat is dry. Your lips are cracked.  You’re fighting to stay on your feet. Read More »