Drakeshire Dental Center in Farmington, Michigan is doing something unique. It is making a concerted effort to market its dental services to the Japanese population.
One of the three partners, Karson Carpenter, DDS, explained that once they identified the fact that there was a strong Japanese concentration located within a ten mile radius of their office, they knew they had a unique opportunity. Read More »
Two customers order breakfast at a nationally known restaurant. The waitress takes their order, thanks them and walks away. A few minutes later, she returns with the two breakfast orders. One of the two customers notices that he didn’t get the honey he ordered for his muffins.
The waitress comes by a few minutes later, obviously very busy, and checks to see if everything is ok. The customer mentions to her that he didn’t get the honey that he ordered. She acknowledges him and promises to get it. Several more minutes go by and nothing happens. Read More »
The Canton Public Library in Canton, Michigan has an outstanding reputation for service. It is ranked as one of the top libraries in the state for the type of services it provides as well as its high number of patrons.
This library has everything from a receptionist who greets each person to a large reading room with a fireplace. What also adds to the atmosphere Read More »
How far should you go for your customers? See how one family-run small business has kept a customer for life.
It was 4:45 p.m. on a warm Friday afternoon in Traverse City, Michigan. The owner of Ferguson Lawn Supplies and Equipment, Ken Ferguson, and his son Chuck, were just about ready to close for the day. The phone rang and as Chuck answered it, he was greeted by a very desperate voice. Read More »
There’s a man by the name of Tony Grech who owns and runs Grecko Printing & Imaging. Tony’s print shop is one of the busiest in the area. Whenever I walk into his store, he calls me by name as he greets me. At first, I thought I was someone he particularly liked. We had discovered… Read More »
A few months back, a business owner approached me after one of my presentations and complained that he had been in the office supply business for over 20 years, during which time he had never seen it so bad as now.
Customers were constantly trying to Read More »
So often, small business owners and managers overlook the little things that mean so much to their customers. Running a small business is like running a marathon; yet, some people run it like it was a 50-yard dash. They are in such a hurry to… Read More »
