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Why YOU May Be Hurting Your Business

By Tony Brueski   |   January 10, 2010

It shouldn’t take the dropping of a large crystal ball in Times Square to motivate you to find new ways to improve your business. Sadly for many, it is the simple date on a calendar that makes people think that “things will be different now”. Yet, many do nothing to make “make a difference”. Sadly many think the magic turn of the page will do all the work for them.

No doubt, 2009 was a very tough year for anyone who is in business. And with the tough year and uncontrollable surroundings – comes a very heavy veil of negativity.

It’s easy to understand why. Read More »

Radio Ads Should Work – Here’s Why Mine Didn’t

By Tony Brueski   |   November 24, 2009

More than once I’ve been contacted by an otherwise very savvy business person making the statement “radio advertising just didn’t work for me.” This statement troubles me… because it’s been proven time and time again that radio, when used correctly, can be the most effective medium for driving customers to a business.

Think about it – what other medium is on in cars, in businesses, on in the kitchen when someone is making dinner, played loudly at a back yard bbq, and a slew of other times and places. Despite other mediums of entertainment evolving over the years, radio is still one of the leaders… How is it “not working” for someone? Read More »

Good Radio Commercials vs. Bad Radio Commercials

By Tony Brueski   |   October 24, 2009

If you advertise or are thinking about advertising on the radio please heed this warning….

RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, back-round music, theme, sound fx, etc. used in your commercial).

I not only say this because I own a production company, but because I want to see my clients and friends who own businesses succeed. Many times the “QUALITY” step in radio commercial production is completely thrown to the wind.

Here is the scenario: Read More »

I Heard It On The Radio

By Tony Brueski   |   October 10, 2009

It happens to all of us, a friend shares a compelling story or tidbit that left you wanting to know more… When you ask them where they heard it, the answer comes back “I heard it on the radio.”

This happens quite often, many times they were referring to Read More »

What Does Radio Advertising Cost?

By Tony Brueski   |   September 24, 2009

It is the question that I get asked more than 20 times each day. The answer is really quite simple… how much exposure do you want? No radio advertising campaign is alike.

A local grocer may spend 2k per month on a local advertising campaign while the car dealership in the same city may spend 10k per month on an advertising campaign on the very same station. The car dealerships commercials will air more frequently and in-turn gain more exposure than the grocery store, but the grocery store is still getting solid exposure.

Radio obviously works. If it didn’t, Read More »
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