Every single day I hear a client utter a statement that couldn’t be further from the truth.
If only they knew what to do about it… Read More »
Every single day I hear a client utter a statement that couldn’t be further from the truth.
If only they knew what to do about it… Read More »
Any business that uses TV ads knows that there is a fine line between catchy and effective.
If you try to be too “catchy” or “creative” the viewer can lose sight of what the message is all about. You might succeeded in keeping their attention and making them laugh, but you will have failed at… Read More »
I want to talk about a word that is extremely powerful in radio advertising.
It’s just one word, one syllable, one thought…
but it can actually be defined and a complete sentence.
When it comes to any form of advertising – There are quite a few pitfalls that one can fall into. Very expensive pitfalls that is… Many of which could easily be avoided if someone who knew a few key things about consumer reactions were behind the creation of your ad. For this example lets take a look at two major mistakes from a radio commercial I just heard. Read More »
There has been allot of talk and posts out there over the last 5 years about “only checking your email once or twice a day” to be productive. This may work for you if you are EXTREMENLY HANDS OFF with your business, but it won’t work if you rely on communicating with the people who run it, or the customers who support it.
Now… you not only need to have a finger on the pulse of your inbox, you need to have it on twitter, face book, and the load of other social networks out there – because guess what – your customers are there too. And they are talking about what they need from you. Read More »
I’m someone who works my ass off to help business owners reach their potential customers. I go through every door, look behind every corner, and under every rock for the best places for a business to scream out to their customers “HERE I AM, COME AND GET ME!”.
When I’m going through this process, I do a A LOT of calling to radio, TV and web properties. There is nothing that baffles me more, than when these entities have very few – or NO ways to contact them on their websites. I understand it a little more when the start-up business who is not in the communications business overlooks this MAJOR step, but come on – radio, TV, web – ALL IN THE COMMUNICATIONS BUSINESS! Read More »
What can I say… I’m probably one of the strongest critics of radio commercials. The fact that I create them for a living, makes me a bit of a “dork” when it comes to listening to the radio. Constantly talking to it, criticizing it, praising it and all around over analyzing everything I hear. I probably sound like my father when we are watching an NFL game, except I’m yelling at another debt relief radio commercial.
What is really driving me nuts these days… Similarity. Lack of creativity. BLA-NESS. Read More »
I’m not talking about dollars and cents here… I’m talking about the credit your customers have with your business mentally and emotionally. Consumer loyalty. What is your “credit level” with your customers?
Start out by asking yourself a few questions:
1) How do your customers view YOUR business and what you offer THEM? Read More »
It’s a simple question really. When you make decisions about your business: Are you basing those decisions on what you see ahead of you and where you want to go? Or are you making your decisions based on what you’ve seen in the mirror and the past?
If you focus all your attention on the dark storm you just drove out of, you will likely miss the turns, on-coming traffic, and likely drive your business completely off the road because your focus is not on the road ahead. Is that really the way you want to operate your business? Read More »