Charlie Cook's MArketing for Success Insider's Club


When Do You Need A Professional?

By Tanya Beaudoin   |   May 16, 2012

Last weekend I was cleaning up my front garden, pulling weeds and cutting the grass. I noticed that my front walkway was looking pretty rough. A couple years ago my husband and I decided to put down some used paving stones to make a little walkway to our front porch.

We did it ourselves and it looked pretty good… for the first year. But the next year after the winter (and the frost) the walkway was all uneven. Now a few years later and the walkway looks horrible.  Read More »

3 Email Copywriting Tips for Business Owners

By Charlie Cook   |   May 14, 2012

I typically get 75 to 100 emails a day, so cleaning my inbox out is like flipping through the channel guide on cable tv. If an email doesn’t catch my attention, it’s skipped over without another thought.

If the sender is someone I don’t know and the subject is about something… Read More »

What’s The One Thing That’s Holding Your Business Back?

By Charlie Cook   |   May 1, 2012

Did you read the book, “Bringing Down The House”?

It’s a good read about how a MIT graduate and a half dozen colleagues took a handful of Vegas casinos for millions. The ringleader of the group was trained as a mechanical engineer, who you’d think wouldn’t know a thing about gambling.

But what he did do, was apply the same type of thinking he learned at MIT, on how to engineer systems, to… Read More »

How The Tax Changes Will Affect Your Small Business

By Charlie Cook   |   February 27, 2012

It’s typically one three letter word that makes most people recoil in horror, cower with angst and be overcome by plain fear.

Which is it this time? Good news or bad news for your business. Find out what the overhaul of the tax code means for your small business, and how it will affect your profits.


Your Biggest Fear…And How To Overcome It…

By Charlie Cook   |   February 21, 2012

After talking to thousands of small business owners over the last 20 years of coaching and consulting – I think I can say I know your biggest fear and it’s not what you might guess.

You might wonder how I’m qualified to deduce this, but you should know… Read More »

The #1 Reason You Haven’t Started Your Business

By Charlie Cook   |   February 9, 2012

I hear this problem over and over again: People want to start a business so they can fire their boss, enjoy independence, have the financial freedom to call their own shots and live life on their terms.

But they don’t know how to choose or where to begin. So they never start.

And as a result, they never… Read More »

Are Small Business Owners Optimistic or Nuts?

By Charlie Cook   |   February 8, 2012

Has the tide changed finally?

America’s small business owners are more optimistic than ever, since 2008… Read More »

Why You Feel Like You’re Paying Too Much in Taxes…

By Charlie Cook   |   February 7, 2012

Small business owners feel like they’re paying too much in taxes for a reason. They are!

Without the firepower of legions of lawyers that big corporations have to weedle out of paying taxes, small business owners pick up the tab or at least that’s the common perception.


How To Grow Your Business To $10 million

By Charlie Cook   |   November 3, 2011

Did you know that entrepreneurs running 8 figure businesses (over $10 million in revenues) actually work LESS than average entrepreneurs?

Crazy, but true… Read More »

What Kind of Entrepreneur Are You?

By Charlie Cook   |   September 1, 2011

I recently received an email asking a question I get asked all the time. What does it take to be an entrepreneur?

Listing the qualities is easy, but describing how to get over the humps is the tough part. Problems like… Read More »