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Marketing Strategy

Alexa Site Rankings URL Oddness

By Charlie Cook | December 10, 2004

Many web site owners check Alexa to see how their and their competitors site ranks. Until now I thought it provided valid information. Now I’m not so sure.

This past year when I’ve gone to Alexa to check the improving ranking of MarketingForSuccess I’ve noticed the information for my site listed under “todaysinspiration.com” a site I have no affiliation with and which in fact doesn’t even exist yet. After numerous inquires I got the following response from Alexa.

“When Alexa crawls the Web, it merges together sites which we think have the same content. When we merge two or more sites, we combine their traffic to form one ranking and list them under the domain with the most traffic. With tens of millions of domains on the Internet, our automated procedures for determining which hosts are serving the same content may sometimes be incorrect and/or out-of-date due to ownership or content changes. We will separate the sites during our next update of the service. ”

If site rankings represent combined information what’s the validity of Alexa’s rankings?

– Charlie Cook

Is It Important To Have Your Bio In Your Marketing Materials?

By Charlie Cook | December 6, 2004

“I’m starting a new business and would like your opinion.” – Lori Emberland

A – Including a bio in your marketing materials can be helpful or not depending on how it’s written. Most people make the mistake of making their bio about me, me, me. The key is to write your bio in terms of the the problems you’ve solved and the clients you’ve helped. This makes it not only more interesting so prospects read it but helps postion you as someone who can help solve problems. You can learn more about how to assemble and write your marketing materials with The 5 Principles of Highly Effective Marketing. – Charlie Cook

How Do I Build My Mailing List?

By Charlie Cook | December 4, 2004

“I need direct marketing ideas, a list of RN , LVN, CNA, with addresses so I can send flyers, postcards and market to these individuals and not all and every one because its more costly, I’m sure there is such a list, I just don’t know where to get it.

I am a Nurse myself and I always get mail from hospital or home health agencies with job offers so where did they get my name and address? and how do they know I’m a Nurse?” – Liz

A – I’m sure your town has a couple of printers who specialize in direct marketing mailings or can help you find someone to create a mailing list for you. Start with your yellow pages. I use Betterlists.com here in Stamford, CT. They have access to databases that can provide current listings of nurses, doctors or almost anything. If you can’t find a list provider in your town you can always use google.com. Just type in “mailing lists, nurses” and use the results to find a provider. – Charlie Cook

How Do I Develop Marketing Survey Questions?

By Charlie Cook | December 4, 2004

“Hello Charlie, your articles are excellent. I am in the process of building my market survey questions. I have to see what my defined market thinks of my concept prior to my marketing strategy. Do you have materials on developing market survey questions? I would like to know if I am on the right track and like to double/triple check my work.” – Nicole Bourquin

A – The key marketing questions to ask prospects and clients (relevant to your products and services) are:

– What do you need?

– What do you want?

– What are your biggest concerns?

The objective is get the conversation rolling so you can get them talking and ask follow up questions to learn the specifics. – Charlie Cook

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