Charlie Cook's MArketing for Success Insider's Club

Marketing Tools

So What’s Included in the Monthly Marketing Mentoring Program?

By Charlie Cook   |   October 27, 2008

I’ve been getting a lot of email from people wanting to know what’s included in the new Monthly Marketing Mentoring program that will launch tomorrow, Monday, at 11am.

Like you, they all want to know, “How will it benefit me and my business?”

The benefit to you is FOCUS.
Anyone who has been in business for a year or two knows that they need a marketing strategy to attract new clients and earn more. You know that you need have a way to attract clients, a way to clarify the value of your products and services and a way to close the sale.
And you may even know that with an effective follow strategy you can increase your profits by 300%.

Between print and e-media and using simple tools like the telephone, there are an almost infinite number of ways to market your business and an equal infinite number of ways to do it wrong and waste your time and hard earned cash.

Have you ever sent out a mailing, placed an ad or put up a web site and gotten no response, or not enough to break even? Despite all your hard work, your efforts missed the target. No one told you where or how to focus your marketing to get the results you wanted.

Knowing where to focus your marketing efforts is the key to the future of your company. While this has always been important, it’s even more so in this economy.

Have you ever asked;

What’s the quickest way to grow my business?

What’s the most cost-effective way to attract buyers?

What’s the best way to overcome the trust barrier and close the sale?

How can I write marketing copy that sells?

How can I use email to generate interest and close the sale?

The biggest challenge for any business owner — and even more so for small business owners — is knowing where to focus your efforts to maximize your return.

Your future, your success and how much you make depend on it.

What do you get when you join the Monthly Marketing Mentoring Program?

You’ll get access to the best ideas from the top marketing and sales experts in the country, people like Jay Conrad Levinson, Mike Bosworth, Al Ries, and many others including myself. With their expertise you’ll be able to focus the time and money you spend on marketing. You’ll discover the latest and most practical ways to pull in more profits.

How else will you benefit from being one of the first 250 people to sign up for this monthly marketing membership program?

You’ll receive my ultimate profit-generating gift worth $1,024.85

…as a BONUS when you test-drive this membership program including CDS and reports revealing:

– How to Make This Your Best Year Ever

– How to Close the Sale and Make $20,000 Next Month

– How to Think Like a Winner

– Which Mistakes 95% of Small Business Owners Make and How to Avoid Them

– 4 Easy Ways to Sell More

– How to Fix Your Web Site in One Week or Less

– The Essential Marketing Checklist

– The Ultimate Copywriting Checklist

And if that’s not enough, I’ll send the first 250 new-member gifts out with no shipping charges.

How much will membership cost?

With a value of thousands of dollars a month, what will this actually cost you? $297 a month? $197? Or will it be as low as only $97 a month?

You’ll find out the answer tomorrow when we open the doors.

Don’t miss it. With only 250 new member gifts, this is sure to sell out within days.

To your success,

Charlie

MarketingForSuccess

P.S. In sum, what’s the benefit of membership? Knowing where to focus your marketing so you maximize your profits in less time and with less effort.

It’s no secret; you can easily double and triple your business when you know what how to market it. I look forward to working with you. Remember to sign up tomorrow.

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Harvest Low-hanging Profit and Triple Your Small Business Income

By Charlie Cook   |   August 27, 2008

Many small business owners, entrepreneurs and marketers struggle to be more profitable and overlook simple, effective strategies that could increase their sales by as much as 200%.

Are you one of them? Have you overlooked these marketing opportunities, too?

• Do you have a list of satisfied clients but you’re having trouble increasing your sales?
• Do you send out mailings and get a miniscule rate of return?
• Do you run ads and expect a landslide of new business?
• Do you have a web site that barely pays for itself?

If you answered yes to any of these questions, you’re burning up time and money stretching and straining to increase sales and missing the low-hanging profits you could be taking in.

Have you been to one of those Pick-Your-Own orchards? It’s an annual fall excursion in my family. Each year we drive to our favorite orchard in Monkton, Vermont and pick a few pecks of apples for eating and baking.

If you’ve picked your own apples, you know that it’s a lot easier to grab the ones hanging on the lower branches. The wooden ladders that reach to the top of the trees are heavy, awkward, and never nearby when you need them. Once you’ve located a ladder and wrestled it into position, you’ve got to scramble up without damaging yourself or the brittle branches of the tree.

You can pick five times as many apples in the same amount of time by moving from tree to tree and grabbing the ones within reach. Likewise, there is profit potential within reach if you know how to take advantage of it.

Discover the easiest way to pick up more profits with your business. >>

Small Changes Add Up to Big Profits
Recently my VW dealer sent me an email detailing 4 ways to improve my mileage by 20%; replace filters, change the oil, tune the engine and keep the tires properly inflated. Each is a small, low cost change but making them could add up to significant savings. You can improve sales with similar low cost changes in your marketing and have a big impact on profits.

Here are seven small changes that can yield big results:

1. Replace your marketing message; Increase sales by 20% to 3,000%.
2. Use an automated lead generation system to target your best prospects; Increase sales by 100% to 1,000%.
3. Change your pricing strategy; Increase profits by 20% to 65%.
4. Replace your sales script; Increase closing rates and sales by 50% to 80%
5. Change your sales page headline; Increase your income by 50% to 150%.
6. Include related up-sell offers; Increase profits by 12% to 25%.
7. Use every page on your website to generate leads, instead of just one or two pages; Increase your sales by 15% to 40%.

Ready to discover how and where to increase your profits? Find the easy answers >>

The solution to making more with your business isn’t to look for a magic marketing pill that will solve all your problems instantly. It doesn’t exist. The solution is to pick the low hanging fruit to get 10% and 20% and bigger improvements.

How to Increase Sales by 300%
If you could find a way to increase your profits by 10% every month, you would have more than tripled your income by the end of the year. Harvesting low-hanging profits can do that for your business. Like plucking the apples at arm’s length in an orchard, it’s less work and a whole lot more fruitful.

Interested in harvesting low-hanging profits to grow your sales and your business? Discover how >>

– Charlie

Marketing Ideas that Make YOU Money

P.S. Add a few thousand dollars here and a few there each month and within a few months you’ll be on your way to making an additional $100,000 to $300,000 or more this year.

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Did You Claim Your Free Small Business Marketing CD

By Charlie Cook   |   June 19, 2008

Yesterday, I mentioned the free audio CD of the ‘7 Steps to Get More Clients and Grow Your Business’ that I’m giving away.

Please carefully read this next line…

This is NOT some brand new, unproven, bet your hopes you’ll succeed program.

I’ve put this simple wealth building strategy to the test as have my clients and it’s helped bring in millions in revenue. If you’ve ever wanted to discover how to do what you love and be well rewarded for it, this is for you.

I could easily charge $129 for this program but if you claim your copy today, your cost is a big fat zero. Of course you’ll need to pay a small shipping fee.

Yesterday over 200 people requested a copy of this audio CD that details what to do to build your business. Use this URL within the next few minutes and claim your copy before I run out.

Interested? Get your CD >>

I’m giving this marketing program to you, but I can’t say for how long this will last. When my wife heard I was doing this she thought I’d been spending too much time in the sun over the weekend. For the amount I’ve spent on producing it for you I could have bought the whole family the iPhones they want.

So before I regain my senses – grab this life-changing program.

You’ll discover:
* Three things every prospect wants before they’ll become buyers,
* How to walk prospects to the point of the sale,
* What information to give your prospect first to get them interested,
* How to motivate people to stop procrastinating and jump at the chance to buy from you,
* The one thing you need to do to help prospects trust you,
* How to keep your business growing in any economy,
* What you must do if you want to keep growing your profits and at the same time have more free time.

To get this money-making program on CD, you must
claim your copy today >>

To your success,

Charlie
MarketingForSuccess

P.S. If you don’t take action to improve your business and your life, who will? Find out what works and be one of the few that actually do more than just talk about reaching their goals.

Get the 7 Steps Get More Clients and Grow Your
Business at >>

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The Secret Key to Small Business Marketing Success

By Charlie Cook   |   June 17, 2008

Every day I get emails from people who’ve read the free report, ‘7 Steps to Get More Clients and Grow Your Business’ and they tell me it is life-changing, people like you have said it’s incredibly helpful and they’re already using it to grow their business.

But there’s one catch, a hidden flaw, in this PDF version of this small business marketing report…

Not everybody wants to take the time to print it out and they may not find the time to read it, either.

I have to admit that I’ve got a folder on my desk of over 50 free reports I’ve signed up for myself but haven’t read yet, even though I know they could help me.

Reading about a new idea can be great. As much as I love books, I learn more and I retain more when I also hear ideas explained. Hearing advice explained makes it twice as easy to understand, and twice as likely you’ll put it to use to grow your business. Which is why I’m giving away the audio CD version of the ‘7 Steps to Get More Clients and Grow Your Business’ for FREE.

Interested? Claim your free CD right away >>

I know that you’re busy and have a lot of things going on already, but did you know that the average person “wastes” as many as 2 or more hours each day commuting to work?

If you’re one of them, you could be using this time to learn the seven key small business marketing steps to take to grow your business. Listen to them on CD, listen again if you need to or load the CD onto your mp3 player.

I’ve finally recorded ‘The 7 Steps to Get More Clients and Grow Your Business’. And I want to give it to you at my expense, no strings attached >>

That’s right, I’m giving this marketing program to you for FREE, if you claim your copy today. I’ll charge you only for shipping and handling.

No catches.

No tricks.

You may have downloaded the PDF file of this free small business marketing program, but I want to give you the CD, too, to make it even easier for you to implement these essential 7 steps to success.

Claim your free CD right away >>

You’ll discover:
* Three things every prospect wants before they’ll become buyers,
* How to walk prospects to the point of the sale,
* What information to give your prospect first to get them interested,
* How to motivate people to stop procrastinating and jump at the chance to buy from you,
* The one thing you need to do to help prospects trust you,
* How to keep your business growing in any economy,
* What you must do if you want to keep growing your profits and at the same time have more free time.

To get this life-changing report, you must claim your copy right
now!

Go here >>

To your success,

Charlie

P.S. The FREE CD, ‘7 Steps to Get More Clients and Grow Your Business’ reveals what you need to do to put your business on the track to success. It’s an amazingly simple and powerful formula you can use to make it to the top.

Get it today >>

P.S.S. Obviously I can’t keep giving away these CDs for free forever and I’ve only got a limited supply to give away. Once this stock runs out, we’ll be forced to put your name on our “stand-by” list. So don’t hesitate.

Claim your FREE CD here >>

To listen to the podcast online, use this link >>

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How to Boost Your Affiliate Sales with Craigs List…

By Charlie Cook   |   February 29, 2008

If you sell affiliate products you know the key to generating sales is to maximize exposure of your affiliate ads. What’s the best way to do that?

We recently noticed one of our affiliates racing up the charts in sales and decided to take a closer look.

It turns out this affiliate found an ingenious way of promoting our products using her affiliate links. She puts the sales copy we provide to our affiliates to excellent use by posting ads on her local Craigs list message board.

—————
“Insider Secrets to 15 Seconds Marketing” by Charlie Cook
Reply to: sale-590266794@craigslist.org
Date: 2008-02-28, 5:24PM EST

Charlie Cook shows you how to stop begging for business and discover a simple way to double, triple or even quadruple your leads and your sales. He reveals how, using proven methods and techniques, you can dramatically change the effectiveness of your entire bricks and mortar and online business. Things like:

The shocking truth that 9 out of 10 business owners never find out about – and it’s costing them a fortune.

How to save $100,000+ a year on marketing costs using this simple little trick.

How to write better ad copy than Bill Gates and the Microsoft Corporation.

How to create award-winning headlines that can make your ads sizzle.

Power words that sell. Charlie reveals his favorites – amazing words that make people buy again and again.

Charlie cuts through the B.S. No filler, fluff, or boring stories. You get 100% practical ready-to-use tactics and strategies that work – no matter what kind of business you’re in. Please see details here >>
—————

Want to increase your affiliate sales? Do the same. Post your ads on Craigs List.

To your success,
Charlie
Marketing Ideas that work

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How to Increase Sales in a Bear Market

By Charlie Cook   |   December 19, 2007

Have you noticed a chill in the air this December, in the weather and in your sales?

Use this small business marketing strategy to turn things around.

According to my Toronto based bookkeeper, this winter is forecast to be one of the coldest and snowiest of the last 15 years. That cold Canadian air seems to be spreading.

Here in New England, the bears are hibernating and so are many consumers. The financial sections of the paper have been forecasting lower levels of consumer spending all month, and debating whether or not we’re in a recession.

Has this affected your business? What should you do?

Marketing your business in an environment where your target market is spending less doesn’t make life any easier, but there is still plenty of money to be made. You can’t afford to hibernate, though, and just wait out the cold season.

One of my clients brokers construction loans. Over a year ago, when loans were still flying out the door, Ron decided to phase out his loan brokerage and specialize further in a market he knows well. He built a web site that generates leads for construction loans to firms all across the U.S.

By this past fall, when housing starts dropped precipitously, Ron had his new web site up and running. Even though the overall volume of construction loans was down, he now has a national reach instead of a local one, and has plenty of business – and income coming in.

How can you weather a bear market or a recession? Use this link to find out >>

Whatever else you do, don’t let pessimism get the best of you. There is opportunity in every market environment, but you’ll need a plan to take advantage of it. Here are two simple ideas you can use.

Market To A Larger Audience
One of the easiest ways to keep growing your business, even in a time of reduced spending, is to do what Ron did and market to a wider audience. If 20% fewer people in your target market are buying, but you’re marketing to twice as many people, your income could still go up by more than 50%.

A no-cost or low-cost way to do this is by join venture partnerships. Find a business that markets to your target market and get them to promote your products or services in return for your doing the same for them. Or work out a profit-sharing deal. [is this correct?]

Increase Your Conversion Rates
Do you wish you could generate more leads, close more sales and sell more to each client? What are you doing about it?

Let’s take a look at the four generic steps of website marketing:
1. Use a Google Ad to bring people to your web site
2. Generate a lead
3. Make a sale
4. Get clients to buy again.

What are your conversion rates for each of these steps?

Most web sites get dismal results from this process. If you own a typical website, only a fraction of a percent of site visitors contact you and an even smaller fraction buy from you.

Want to increase your online conversion rates and sales? Use this link >>

Increasing your conversion rates is a step-by-step process. I advised one client to make the changes below and she saw more than a tenfold increase in sales.
a. Rewrite the copy of your homepage to focus on the problem you solve for prospects.
b. Offer a freebie that your prospects can’t resist to get them to contact you.
c. Measure the conversion rate of each page on your site. Tune up each of the high-traffic pages so they convert visitors to leads and sales.
d. Set up a system of autoresponders to prompt your prospects to take the next step in your marketing sequence.

If your web site generated ten times as many leads, and your followup process converted twice as many of those leads into sales, how much more could you make, even in an economic slowdown?

Don’t let the talk of bear markets send you crawling into a cave or you’ll lose the interest of all your potential clients. Instead, implement a marketing strategy to grow your business all year long.

Interested in growing your business? Use this link >>

Charlie
Marketing Ideas That Make You Money

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How to Keep Your Customers Happy… Marketing Ideas from Charlie Cook

By Charlie Cook   |   November 15, 2007

“I’m working for a company that sells windows for high rise apartments. I love my job except one thing is my company doesn’t keep their promises. They don’t deliver on time and customers get upset.

How should I handle it, to keep my customers?”
– Peter T.

How do you keep your customers happy even if the product doesn’t get there promptly as it should? Use this marketing idea and this idea to manage your boss.

Manage Your Customers’ Expectations
Let them know that even though delivery is scheduled for two weeks that it usually takes four weeks or whatever. No one likes surprises but most people can adjust to a realistic delivery schedule even if its the three to six months it takes to get a couch made and delivered here in the U.S.

Do the Math.
Calculate how much more business you’d be getting if your customers windows were delivered on time and they were happy. E.g. with happy customers you get reorders and referrals which can easily double your sales.

Then take your report to management and ask them if they are interested in increasing sales by 25% or more next year. Show them how much more they could be making if they delivered the product on time and ask them if they can make a commitment to improving delivery times.

– Charlie Cook
Marketing Ideas That Work

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What’s Your Favorite Web Site Marketing Tool?

By Charlie Cook   |   May 7, 2007

I’m always on the lookout for new web tools to add to the extensive list at Marketing For Success, ones that can help small business owners attract leads, track traffic, convert prospects to buyers and manage their web sites.

You can review the tools already on the site at Web Site Marketing and at Advanced Web Site Marketing

Use the comment option below to submit the latest and greatest web tools you’ve recently discovered, ones that could help small business marketers improve their web sites.

– Charlie Cook
Small Business Marketing That’s Time Tested and Profit Proven

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What’s Your Favorite Small Business Marketing Tool?

By Charlie Cook   |   April 30, 2007

If you could pick only one way to market your business, what small business marketing tool or technique would you pick?

This seems like an easy question to answer, but then when I started to think about having only one tool to recommend to people to market their small businesses it gave me pause. There are a bunch of ways to market your business which would be on the top of my list including:
– Making it rain referrals
– A web site
– Direct mail
– Free seminars
– A free report
etc.

I’m sure you have your own list of small business marketing ideas you use, but is there one that you like above all others?

My hands down favorite is using articles to market my business.

Why do I think articles are the top small business marketing tool.

1. When you write an article it helps to focus your own ideas.

2. The act of writing forces you to think about how to create a conversation with your prosects. If you can get your prospect’s attention in an article, and get a virtual conversation going, when you need to do it in person, it will be easy.

3. Every article your write helps to position you not just as another competitor but as “the expert”.

4. Each time you distribute your article on the internet you generate both traffic and links back to your web site.

5. When others use your articles on their sites or in their publications, it’s like an instant recommendation or your expertise.

6. Compared to advertising writing and distributing articles as part of your small business marketing strategy provides a huge return relative to the cost.

7. It works!

Yes, articles are my top small business marketing strategy, one that I’d recommend to anyone to use to market their business.

– Charlie

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Marketing Your Small Business With A Blog

By Charlie Cook   |   April 24, 2007

This past week the Startup Journal (a Wall Street Journal web site) covers 10 small business blogs. Associate Editor Sarah Needleman provides a synopsis from each including this marketing blog. If you’re looking for ideas on how to use your small business blog to grow you site, look at the list at the StartUp Journal Site >
– Charlie

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