Charlie Cook's MArketing for Success Insider's Club

Marketing Tools

Small Business Marketing Secrets – Sneak Preview

By Charlie Cook   |   March 30, 2007

I regularly get calls from people asking me which of the Insider Marketing Secrets series they should start with. This is it, now for the first time available in print and audio.

The Insider Secrets to Highly Effective Marketing is ready to launch in print and audio in ONLY 3 DAYS! I’ll be including four bonuses from acclaimed marketing, sales and copywriting experts for those who act quickly.

This is the one marketing tool that works for authors, consultants, engineers, info-preneurs, marketers, publishers, realtors, speakers, and retail business owners, to mention just a few.

This is the only marketing program of its kind that gives you the 5 fundamental strategies you need to ramp up your lead generation. Use this step by step program to skyrocket your sales and your revenue.

The Insider Secrets to Highly Effective Marketing is a blueprint for success. It includes the entire system I’ve used to build my own thriving business and has helped others transform their businesses.

Watch your email for the big announcement on Tuesday, because I’m including four special launch bonuses for people who claim their copy in the first 5 days.

Look for it first thing on Tuesday, April 2nd! To get advanced notification, make sure you’re registered >>

If you can’t wait, use this link to listen to the first ten minutes of The Insider Secrets to Highly Effective Marketing >>

– Charlie
Small Business Marketing For Results

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How Do You Know When Your Marketing Articles Are Any Good?

By Charlie Cook   |   March 27, 2007

Articles are a great way to generate credibility and leads and new business. How do you know if yours are any good?

If you write small business marketing articles it’s easy to get them in ezine article directories but what you really want is for publications to pick them up and use them in their ezines – with proper attribution of course. Or you want magazines to do the same, again with your contact information included.

What you want to avoid is having other sites steal your content, post it and claim it as their own. I’ve had sites steal my small business marketing articles causing the following problem. When another site posts your content without a link back, the search engines see it as duplicate content and may not list the article when you add it to your own site.

It’s a good idea to regularly search the web to see who is posting your articles and where. You may want to send out some to be shown on other sites, provided they link back to your site. While sharing articles is a good idea, keep most of your content on your site and check periodically to make sure that it’s not getting ripped off and damaging your own search engine ranking.

How do you know if your article strategy is working?

a. If others are stealing your small business marketing articles its an indication you’re a good writer. I found one site with an article ripped off from Tom Hopkins the marketing guru and with one of mine, both attributed to the site owner not there rightful authors.

b. If your articles are helping your search engine ranking and generating leads, you know your marketing ideas are hitting home.

Want to know the best way to use your articles to grow your business? Discover the Secrets to Opening Doors With Your Articles >>
– Charlie Cook
Small Business Marketing That Works

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Is AT&T trying to kill email and VOIP? – Small Business Marketing Tips

By Charlie Cook   |   March 26, 2007

This past week AT&T started blocking my email, email to my AT&T email service from my own web sites, and then I discovered AT&T along with a number of other phone companies has also started blocking access to free VOIP conference call services.

I’m not sure what AT&T is up to but it would appear they are trying to make it harder for you to market your business wihout resorting to using their phone services.

Just when small business owners are starting to discover the effectiveness of using email to market their businesses it appears the phone companies are getting greedy and want to squeeze the internet for more profits.

What do you think?

– Charlie Cook
Small Business Marketing That Gets Results

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Is 15 Second Marketing For Real?

By Charlie Cook   |   January 26, 2007

What questions are people asking about 15 Second Marketing?
http://www.15secondmarketing.com/48hours.html

Q. Is this just another long-winded pitch for a business marketing book that just has the same old information?

A. Absolutely not! 15 Second Marketing reveals the one technique that can help you triple leads and sales as it has for over a thousand businesses. It’s literally the key you need to open the door to new business.

Q. How complicated is it to use and apply this business marketing technique?

A. One customer took her copy out to her deck, read it and used the steps included to come up with a new marketing message in two hours.

Q. Once I start using this business marketing technique, how long will it be before I can expect to see results?

A. That depends a lot on how you use it and your business, but I get tons of emails from people who have generated sales almost instantly when they started using 15 Second Marketing.

Q. What if I’m not delighted with the book and the cds? Can I get my money back?

A. Of course! If after putting this secret technique to the test for a full 90-days you don’t feel you got your moneys worth or that the marketing technique that has made so many others rich doesn’t work for you, I’ll give you a refund, no questions asked. AND, you can keep the digital version for FREE.

Q. I’ve been in business for more than 20 years, is this anything I haven’t seen already?

A. If you’ve been in business or been in marketing for ten years or more it’s unlikely you’ve ever applied this technique. Only a small handful of people have ever heard of it or used it.

Q. My products and services are unique. Does 15 Second Marketing apply?

A. 15 Second Marketing works no matter what product or service you sell. I had an Anchorage bush pilot use it to ramp up sales of the advertising spots she reads while giving the Anchorage traffic report from the air.

I’ve had lawyers, bankers, real estate brokers, Fortune 500 companies, trainers,… use it to grow their business.

Q. I’m already making good money, why do I need this?

A. If you’re happy with your income you don’t. If you want a way to instantly generate more leads and more revenue 15 Second Marketing can help.

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GRAND PRIZE DRAWING – Ends in less than 36 hours!

By claiming your copy of 15 Second Marketing, you’ll automatically be entered into a drawing for THREE great prizes… but only if you make your purchase before the launch contest ends in less than 48 hours.

The contest absolutely, positively ends on January 26th at 1pm EST.

GRAND PRIZE – Island Vacation ($782.00 value).

One lucky winner will get to choose between A Vacation in the Virgin Islands on St. Thomas and a vacation on Hawaii both for 5 days and 4 nights on for two adults and two children.

2nd Prize 30 minute Coaching Call with Charlie Cook. ($275 value)

Thirty minutes of private coaching with me could literally help you save hundreds of hours of wasted time having to
reinvent the marketing wheel and help you make tens of thousands of dollars in additional revenue.

3rd Prize Highly Effective Marketing ($149.00 value)

This is the marketing tool that has helped hundreds of small business owners finally develop and implement a marketing plan that they can live with and that works to grow their business every month.

******************

To be entered in the contest, you must claim your copy of 15 Second Marketing before the clock runs out on this launch contest in under 36 hours. Don’t Delay! Use the link below to GET YOUR COPY NOW:

http://www.15secondmarketing.com/48hours.html

Charlie Cook

P.S. The contest begins at 1pm YESTERDAY and ends on January 26th at 1pm, no ifs ands or buts.

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How To Market A Different Kind Of Business?

By Charlie Cook   |   July 17, 2006

“Mine’s a very different business, I’m the executive director of the National Dance Institute. Will your ideas work for my non-profit organization?” Leslee

It’s true your business is different, but here’s what every business needs to improve their marketing.

1. To get your prospect’s attention.

2. To get them to read your marketing materials including your web site.

3. To get them to respond by contacting you to learn more.

4. To send you money so you can continue to grow the business.

The better you can do steps 1-3, the more you’ll be able to do #4.

Discover how to do this with your web site with this link >>

Best,

Charlie Cook
The Small and Not So Small Business Marketing Guru

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Why Most Web Marketing Doesn’t Work For Traditional Businesses

By Charlie Cook   |   April 22, 2006

What’s the problem with most business marketing web sites and why don’t they work to improve marketing and sales?

Most business web sites are designed and written using a business marketing model that simply doesn’t work online. They’re created using marketing strategies and marketing copy based on traditional models, traditional branding and sales strategies. No matter how hard you try to market your business using these approaches, you won’t succeed.

Why?

You’re trying to use a key to unlock the door to increased web profits that doesn’t fit and never will. To increase your online lead generation and sales you need to discover the key that works to open the door to new prospects and more sales.

When your prospects are searching online, they’re not looking for the traditional branding or sales information, they’re looking for ideas they can use. They want tips and knowledge they can apply. Tempt them with something that helps them right off the bat instead of trying to sell them and you’ll be on your way to having a loyal customer.

Discover exactly what to do to unlock the door to increased online profits with your marketing. Use this link to get the details > >

Charlie Cook
Business Marketing That Works
Visit The Small Business Marketing Store

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How Much To Spend On Small Business Marketing

By Charlie Cook   |   March 31, 2006

Yesterday I was talking with a client, from California, who wanted to know how she could reduce her small business marketing costs. She was sending out 100 free pamphlets each week at $8 a piece or $800 per week. Sounds expensive right?

I told her, before she looked at how to cut this marketing cost, she should take a look at her ROI, return on investment. When I asked her how much business this weekly marketing mailing was bringing in she calculated over $4,000 of weekly revenue that came in as a result of her mailings.

That’s a 500% rate of return on her small business marketing, which is, of course, outstanding.

Once she was able to evaluate the right numbers she came to the obvious conclusion, instead of trying to cut the marketing costs for her small business, the fastest way to increase revenue was to spend more on marketing that was working.
– Charlie Cook,

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What Web Site Marketing Strategies Work? Are PopUps a Good Idea?

By Charlie Cook   |   February 1, 2006

The conventional wisdom in marketing, online or off, is that if you see lots of other people doing something it must have merit. For example you see lots of supposed web marketing gurus using popups on their web sites to prompt you to sign up for an ezine, to give them your email address.

You know the popups I’m talking about. They show up when you visit a site or within a few seconds and then hover over the page blocking the content you where trying to read. They even follow you as you scroll down the page until you click them away or sign up. Yes, they can be annoying but do they work.

Take a look at this popup example I tried on my site to see what I’m talking about.

I’ve heard claims that they can increase your ezine signups by factors of 2 to 10, helping you build your list of qualifed prospects and improve your web site marketing. If they did this shouldn’t you use them?

Wait!

What’s the one thing you should do before you incorporate any change into your web site marketing?

You should test each idea to see if it works!

When I tested this popup I found no significant difference in signups and I was told by a few people how ugly it was. Over the period I tested it only 5 people a day signed up via the popup with a net gain of close to zero. E.g. while a few people signed up via the popup a few less signed up using the other signup forms on the page.

Of course my marketing site has been optimized for sign ups and already brings in 75 or more new subscribers a day.

So what should you do, should you use popups?

Popups are like bandaids. They are a quick fix and while they may work better than nothing to build your list of opt-in prospects, the best solution to your web site marketing is to fix the structure and marketing copy you use in your site. What and how to do it is explained in detail in Creating Web Sites that Sell. Use this link >>
-Charlie Cook

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When Is The Right Time To Fix Your Marketing to Grow Your Small Business?

By Charlie Cook   |   December 6, 2005

Last week I attended a concert in NYC by the legendary Bonnie Raitt . Each time I see her perform live I’m amazed that someone who I already thought was superb has gotten even better.

If you aren’t familiar with Bonnie Raitt she spent the first 15 or so years of her career making slow and steady progress in the music world despite being an alcoholic. She has talent and it even shown through the haze of her heavy drinking.

Eighteen years ago she got off the bottle and her career took off. Her many accomplishments include a Grammy. You’d think she could rest on her laurels, but no, each year she looks for new ideas and ways to become an even better performer. I’ve seen her a half dozen times over the last 34 years and last night her performance set a new standard of excellence.

As Bonnie said “Each day gives you a chance to change.”

Whether you are just starting out marketing your small business or you made a million last year. Each day gives you a chance to improve your products, your services and your marketing. If you’re not bringing in a steady stream of business or doubling your lead generation each year, you could be.

What are you waiting for?

Each day gives you a chance stop wasting time and money on old tired ideas that aren’t working and to finally discover what tens of thousands of subscribers and clients have. There is a better way to market your small business.

I can’t sing and I can’t make music like Bonnie Raitt, but I can help you get a better response and a lot more clients with your marketing so you can succeed with your business.

Why not make today the day you change your marketing and start getting all the clients you want? All you need to do is use the marketing ideas , tools and resources you’ll find on this site.
– Charlie Cook

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Small Business Marketing Tricks and Treats to Use All Year Long…

By Charlie Cook   |   October 27, 2005

If marketing your business has you spooked, discover how a Halloween marketing strategy can pull in all the business clients you want.

If you live in the U.S., at the end of October you’ll be preparing for a stream of young children to come to your door on Halloween. One by one or in groups of friends, they’ll ring the bell and shout, “Trick or Treat”.

To avoid having them actually play a trick on us, you bribe these youngsters with a selection of mini candy bars. You could offer them healthy treats like apples or small boxes of raisins or you could try something novel like telling them a favorite joke, but most young children are on a mission. They want to fill their plastic pumpkins and pillowcases with candy as quickly as possible.

You may not be a fan of sugar-based diets, but if you enjoy seeing all those undersized fairy godmothers and ghosts and goblins on Halloween, you’ll indulge them and dole out one candy bar after another. Your costumed customers know what they want. If they don’t get it from you, they’ll go next door.

This Halloween strategy can also help you grow your business. Want to get a steady stream of customers coming to your door? Want to avoid having potential clients go next door? Offer them a free treat! It works to get children ringing doorbells and talking to adults whom they barely know, and it will work for your business.

What kind of treats will bring in your prospects? Probably not Snickers Bars or Reese’s Peanut Butter Cups, delicious as these are. The answer depends on what you sell and what your prospects’ want. For example, if your prospects want to:

– Improve their finances – offer them a free guide or a workshop on ways to make more and save more money.

– Sell their home – give them a guide to maximizing their profits.

– Increase their physical mobility and avoid pain – give them tips on ways to improve their posture and strength.

– Get better results with their advertising – give them a guide to writing ads that get a better response.

If you know what your prospects want, you can pull them in like kids at Halloween with the right treat, free report or workshop. Using this strategy on the Internet, you can attract hundreds of qualified prospects each month to your business.

Over twenty thousand people currently subscribe to my weekly marketing newsletter. Each of them signed up in response to my offer of a free marketing guide. And this free marketing guide continues to attract over a thousand new subscribers each month.

Marketing Tricks to Avoid
Some companies think that tricking people into trying their services or products is a clever way to attract customers. phone companies and credit card companies offer low introductory rates that are subject to steep increases a few months later. Some small businesses make wild promises that their services and products don’t live up to.

No one likes to have tricks played on him or her at Halloween or any other time. Strong sales depend on trust. Violate trust and good will with marketing gimmickry, and you’ve lost your prospect for good – and probably several of the friends they tell about you as well.

Marketing Treats to Use
Offer prospects a treat to get them to contact you, to stay in touch, to visit your showroom and to thank them for making a purchase. Not sure what to give away to prompt prospects to contact you and visit your store?

In the 1930s, Wall Drug in Wall, South Dakota built a reputation and their business by giving away a glass of ice water. Before cars were air-conditioned, the promise of a cold glass of water was enough to pull a steady stream of hot and thirsty travelers off the highway and into the store.

Today people are hungry for information and ideas that will solve their daily problems and simplify their lives. A Stamford, Connecticut financial firm used a series of f.ree workshops for wealthy investors to pull in prospects and quickly added mill0ns under management.

Make your free offer something your prospects won’t want to turn down, whether its a report, article, workshop, or educational CD. It doesn’t have to be big but it does need to target the interests of your market and be related to your products and services.

With the right freebie, you’ll attract prospects by the thousands and see your sales skyrocket.
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Speaking of freebies, don’t forget to sign-up for the free small business marketing guide with this link.
– Charlie Cook

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