While listening to a media panel at Publishers Marketing Association University in Washington, D.C., I cringed when I heard national correspondent Dan Raviv of CBS Radio News talk about the one thing he pays attention to when someone pitches him.
He doesn’t care about their book. He sometimes doesn’t even care about the pitch. The one thing that’s likely to catch his attention is their bio. Read More »
Twitter has become a public relations juggernaut. It allows you to create a following of people to consistently send messages to about your business efforts. But as with any public relations effort, you must be careful what you say, especially about your competitors or other business leaders.
Reality TV Star Kim Kardashian may be learning that saying something negative about a product on Twitter could lead to litigation. Read More »
Don’t tell me you can’t get any publicity because all the reporters who you’ve pitched are ignoring you.
Boo-hoo.
That’s all the sympathy you’ll get from me. I’d rather spend my time telling you about Dick Stangl, a former client who claimed 7 column inches in the Milwaukee Journal Sentinel to brag big-time about Weimer Bearing & Transmission, Inc., his 86-year-old company, a distributor for the power transmission industry. Read More »
I know of a small yet somewhat successful business that just doesn’t understand what it takes to get to the next level after 35 years. Even though someone like me, an award-winning public relations expert, advised the company’s owners to spend a little money on advertising, a resistance to spending money holds the company back like a ball and chain.
Insteadof becoming profitable, this fledgling company continues to linger on the hopes of press releases with soft news no one cares about. Read More »
If you’re an expert who can share advice, write a how-to article, create a quiz, take a poll or survey, dream up a clever holiday, offer a Q&A, or show someone how to do something, don’t forget the kids.
I don’t have children. But while at the local library last week, I paged through three magazines for parents to see what kinds of publicity tips I could find. The exercise reminded me that experts in a wide variety of specialty areas should be pitching articles aimed not only at adults, but at children, or articles dealing with children. Read More »
Most business leaders will be more that happy to ring in the New Year. But to truly leave 2009 in the dust drastic measures are in order. It is time for every business leader to DO SOMETHING to change the course of her business.
Public relations can be a cost effective strategy to implement for your business. Here are the top three Best Business Mastery public relations strategies for 2010: Read More »
At the end of each year, the Queen of Daytime TV Talk Shows makes a list of things she likes, then features them on her show around Christmas.
They’re known to her fans simply as “Oprah’s Favorite Things.” Years past have included an Apple iPod, croissants from William-Sonoma, a Burberry coat and purse, a Philip Stein Teslar diamond watch and a $49.99 tin of cookie dough so you can make gourmet oatmeal cookies.
Companies lucky enough to be on Oprah’s list end up with a problem any company would love to have. Read More »
There have been many times that I stopped patroning a store or service company because of horrendous customer service. Whether your small business is part of a large franchise or you run your own business – your customer service is a major part of your small businesses brand and public relations strategy.
I drive to a dry cleaner in the next town because my dry cleaner goes the extra mile with my order (no pun intended). Read More »
If you’re looking for a job, an apartment, a date, or people in your own community with common interests, you probably already know about Craigslist.
But did you realize you can also use these free online community classifieds and forums to promote an event, announce a new employee, advertise a workshop months before it will be held, publicize an award, announce your new book, find people to attend your events, and enhance your visibility in specific cities in the U.S. and around the world? Read More »
The Internet has made press release distribution incredibly easy for just about anyone with a story to tell. So it is not surprising to find that small business owners are taking the plunge and posting their very own homegrown press release on some of the major newswire services.
The issue at hand is that many of the press releases that I find from entrepreneurial companies are doing the worst thing you could possibly do online, and that is to Read More »
