Aching to get into a major magazine like Time, Cosmopolitan or AARP?

The easiest way is to start writing briefs on timely, controversial or fun topics, then submit them to magazines on your media list. Read More »

Here’s a great tip for anyone creating a product–either a physical product like a widget or an information product like an ebook or special report.

One of the very best ways to have the blogging community embrace your product is to involve bloggers in its creation.

That’s right. Let’s say I’m writing an ebook on how to get a job in public relations. Here are ways I can involve bloggers: Read More »

The 40th Anniversary of Earth Day is April 22 and and if you haven’t thought about how to leverage it for your own PR purpose, you should. It is a holiday that almost any business can use to gain some visibility, even if your business hasn’t technically gone green yet. Read More »

Here’s a clever publicity idea many of you can steal.

But brace yourselves because the crowds, not to mention the print reporters and TV cameras, will be knocking down your doors. Read More »

So, you think you know how to write press releases?

Answer true or false to the following statements:

• I write press releases primarily to encourage journalists at newspapers and magazines to write articles about my company, or for broadcasters who will feature us on the news or invite us as guests on talk shows. Read More »

Publicity will put you on the map because it:

– Builds your identity.
– Increases your visibility.
– Generates name recognition.
– Gets your message across.
– Compels people to buy, invest, and do business with you. Read More »

The car giant, Toyota, is facing shall we say a tough few months. Unless you’ve buried your head in the sand, you’ve noticed that Toyota has had a series of recalls on some of their popular vehicles. And the critics are pretty split whether Toyota is handling this well.

Every company has communication and public relations crises to deal with. The larger the company, the more likely these crises play out in the media. And there’s nothing like a crisis, coupled with a lot of media coverage, to start the negative word of mouth cycle. So what can your small business learn from Toyota’s troubles? Read More »

National Entrepreneurship Week was February 20-27 (sorry if you missed it, mark it down for next year!). The Small Business Administration issued a press release on BusinessWire announcing a free youthpreneur webinar series that same week. They were hoping to stimulate entrepreneurship among students. The webinars took place from 11am-3pm that week and that is where this PR campaign seemed to go all wrong. Read More »

When Harley-Davidson broke ground for its $95 million motorcycle museum in Milwaukee last week, you had to look pretty hard to find a shovel.

The Milwaukee Journal Sentinel covered the event, but readers didn’t have to suffer through one of those awful groundbreaking photos. You know the kind: a bunch of stuffed suits lined up shoulder-to-shoulder, looking ridiculous in those hard hats, and poised with their feet on the shovels, ready to turn over the first spade of ceremonial dirt. Read More »

This is one of those no-brainer tips that sounds so obvious, yet few remember it.

If you want to double the number of your media placements, pitch not only stories but photos and graphics. With newspaper and magazine space at a premium, you sometimes stand a far greater chance of getting a photo published than a lengthy article.

“Especially with the digital cameras that are available today, making photos available to editors automatically DOUBLES the space you receive,” Read More »