Years ago, UCLA conducted a little survey and asked people who did not make purchases why they didn’t go ahead with whatever it was they were offered. Interestingly enough, the most common answer was that they were never asked.
The prospects were contacted, a product or service was demonstrated to them, and their questions were answered. In some cases, they were convinced of the value of the offering and probably would have gone ahead, but nothing happened. The salespeople didn’t ask the prospects to make a commitment or to part with their money, so they didn’t.
Don’t ever let the fact that you didn’t ask someone to make a buying decision be the reason a prospect doesn’t go along with you. Read More »