Charlie Cook's MArketing for Success Insider's Club

Sales

Are You On The Cutting Edge of Sales?

By Bob Oros   |   October 11, 2009

Why are most sales presentations based on the wrong thing?

Mainly because we are under the false assumption that to sell we have to find the needs of our customer and then work up a presentation that will demonstrate how we can help fill those needs. Here is the problem with finding needs; we are looking for Read More »


Getting More People To Buy

By Tom Hopkins   |   October 9, 2009

We all want the same things when we make a purchase. We want quality products and good service at a low investment. That’s the bottom line.

Is that what you provide? If so, shout it from the rooftops! Few companies can provide all three. Do you provide all three? If not, you will need to learn how to Read More »


How To Make Sales Easy

By Brian Tracy   |   October 8, 2009

What’s one thing that drives every sales person nuts?

It’s when a qualified customer is at the point of making a purchase and they come up with an objection. After all your hard work to get them to the point of purchase –  the sale gets side-tracked.

Have you ever had a customer tell you any of these deal-killers: Read More »


Even Dilbert Knows That Face-To-Face Is A Waste Of Time

By Jeffrey Mayer   |   October 4, 2009

You know you’re onto something when your ideas are  showing up in Scott Adams’ “Dilbert” comic strips.

For years I’ve been preaching that the telephone is a more effective way of selling than face-to-face meetings. Now my ideas are Read More »


Phone-Ins, Warm Calls & Cold Calls

By Jeffrey Mayer   |   September 27, 2009

What’s the “easy” way to make a living as a salesperson? How can I make lots of money without having to call on people? How can I get people to call me, so I don’t have to call them?

These are the types of questions Read More »


78% of Sales Are Lost Before You Make The Call!

By Bob Oros   |   September 25, 2009

Seventy-eight percent of all sales people fail because they lack what skill? When asking that question to a group of sales people the answers are all over the board. Closing usually comes out as number one, objections are number two, after that it’s a toss up between making presentations, getting people’s attention, follow up and asking questions.

The reason 78% of all sales people fail, or fail to reach their sales objective is due to Read More »


Selling Myths Revealed

By Tom Hopkins   |   September 23, 2009

There is no such thing as a natural born salesperson. No woman in the delivery room looked at her newborn child and said, “We’ve got a sales-championChampion salesperson here!”

Everyone starts out with pretty much the same abilities. Where you go from there depends on Read More »


Selling Without Props – For Small Business Owners

By Jeffrey Mayer   |   September 20, 2009

Sharon said she was ‘great’ when she’s in front of a customer – who is usually a referral. Her presentations were wonderful.

But if she were trying to reach that same person as a cold call by phone for the first time, her call would be a big-time bust, and she probably wouldn’t get the appointment. Her wonderful opportunity would be lost.

“What makes you so good in person?” I asked. Read More »


How to Overcome Objections to Price And Close More Sales

By Charlie Cook   |   September 15, 2009

Do prospects ever object to your prices?

In this economy people are having second thoughts about spending. What’s the simple secret to overcoming their objections and help them get what they want and buy from you? How can you avoid losing the sale, overcome objections to price and see your profits grow? » (Read More)

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What Is Your Sales Closing Ratio?

By Jeffrey Mayer   |   September 14, 2009

“What is your closing ratio?” is a question I ask of almost everybody I speak with. Nine out of every ten people I ask the question to say they don’t know. And the one person who does answer says something like:

* My closing ratios are 20 percent. or,
* My closing ratios are 40 percent. or,
* I close 80 percent of all my opportunities.

“What kind of statistical records do you keep?” I ask.

“I don’t keep any detailed records.” Is the usual reply.

“So how do you ‘really’ know Read More »