Charlie Cook's MArketing for Success Insider's Club

Small Business Management

7 Steps to Great Communication

By Eric Garner   |   February 3, 2010

If you want to move up the ranks of masterful communication, you have to watch what you say to others. Not just in the showpieces of communication such as a presentation or a meeting, but in everyday interaction. Learn the following 7 rules and you can quietly become a master of one-to-one communication:

1. Be Kind.

Whenever you engage with people, you always have two choices. You can communicate from a standpoint of love or from one of fear. When your communication is laced with sarcasm, blame, threat, anger, anxiety, worry, and control, you are communicating fear. Read More »


The Ultimate Triumph of Theory Y

By Eric Garner   |   January 17, 2010

Can you remember your first training model?

I don’t mean that dishy graduate from the IT training team or that handsome hunk from the consultancy.

I mean a theory of how people behave and relate in organisations.

I can.

It was Theory X and Theory Y and it was nearly 35 years ago. Read More »


A Lesson In Teamwork

By Eric Garner   |   January 3, 2010

For those of who you are regular readers of mine, you’ll know that I love stories that coach.

Stories that coach are great ways to learn. They are fun to listen to and easy to remember. And the best stories always bring a smile to people’s faces and a glow to their hearts.

There exists a tale, handed down from times long ago, of two travelers on a pilgrimage. Hungry and tired from a long day’s journey, they come to a small, impoverished village, where they decide to rest by the side of the road. Read More »


Why Aren’t You Outrageously Successful? You just need to align…

By Eric Garner   |   December 3, 2009

If you live in the United Kingdom and have watched TV shows like the “X Factor”, you’ll know that there’s a big difference between those who are talentless and those who go all the way to the final with heaps of the “X” factor.

In fact, much of the show’s attraction lies in the contrast between the early no-hopers with no talent for what the show is looking for and the later-stage finalists who have it in abundance.

The result is that, in our own lives, many of us are more likely to identify with the talentless no-hopers than the glamorous stars. Read More »


The Right Way To Deliver A Compliment And Avoid Fake Flattery

By Eric Garner   |   November 17, 2009

Paying compliments is an important way to build rapport with others, whether they are colleagues, customers, or casual contacts.

But there is a right way to do it; and a wrong way.

The wrong way is to pay a compliment as Read More »


5 Steps To Slaying Your Nasty Jobs

By Eric Garner   |   November 3, 2009

What’s the nastiest nasty job lying around your office, you know those jobs that we know we have to do but just keep putting off?

If you’re anything like me, it’s likely to be a piece of paper with the words, “Tax Return” written on it. Read More »


A 2-Letter Word That’s So Hard To Say

By Eric Garner   |   October 17, 2009

If, like me, you run your own business, you’ll know how easy it is to take on jobs that are not really yours and that you don’t have time to do.

We do it because Read More »


3 Tips for Better Small Business Leadership

By Eric Garner   |   October 3, 2009

“What’s with your attitude?”

The biggest difference between small business leaders and followers is their attitude. Most people approach a problem in one of the following three frames of mind: Read More »


Decisions, Decisions, Decisions

By Eric Garner   |   September 18, 2009

My two oldest kids are now in their late twenties and old enough to make their own decisions. But whenever they face a big decision, they always ring home and ask my advice.

This week, it was my oldest son’s turn. He’s in a job in a sector that has been going through some uncertain times. Read More »


What A Few Laughs Can Do For Your Business

By Eric Garner   |   September 3, 2009

A young man, hired by a supermarket, reported for his first day of work. The manager greeted him with a warm handshake and a smile, gave him a broom and said, “Your first job will be to sweep out the store.” “But I’m a college graduate.” the young man replied indignantly. “Oh, I’m sorry. I didn’t know that,” said the manager. “Here, give me the broom, I’ll show you how.” Read More »